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 Feature Articles and Research Library    (Click title to access library)
Career Management
Resources, tips and information to career management. Find details on how to prepare yourself for interviews, write a powerful and sellable resume and ensure you are getting noticed by global recruiters and more.
Crisis Management
The global hospitality business is no stranger to crisis management, read articles about how to manage a crisis, response to situations, PR & Crisis Communications and more.
The SHY Report...
Regular columns on trends and issues in the hospitality industry by one of Asia’s most respected travel editors and commentators, Yeoh Siew Hoon.
Culinary, Restaurants & Bars Related
Articles about the hotel's department which contributes most to it's image. Read about wine and dine, cigars, food safety and more.
IT and Finance
Find articles covering Technology and Finance including such topics as the wireless world in hotels, the Internet, financial issues affecting Hotel management and new administration methods. Reviews, analysis and more.
Human Resources & Training
The hotels´ "software" makes or breaks the hotel. Read here articles related to human resources, training, stress control and more.
Social Media, Marketing, Sales & Revenue Management
Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.
Global & eBizz
Read here articles related to management issues, business and development, industry related issues, world's events, reviews and more.
More Good Materials
Read here general articles related to the industry and other interesting articles, features and more which are related or in-directly related to the hospitality business.
Lifestyle, Spas & Travel
Views on lifestyle, wellness and travel by our travel writers whom travel frequently throughout the world on assignments for the major travel magazines. In combination with health & spas at hotels and resort which have become an important feature for a growing number of today’s travellers.
Environmental & Green
Being environmentally friendly & focused on green is a hot topic and requires special attention. Here you will find related materials, tips and best practices which can be used and implemented.
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 Latest Articles
Educating Guests Away from the OTAs.
A recent article posted on HotelSpeak highlighted Shrine Hotel’s new strategy for keeping potential guests on their website;  They are experimenting with displaying their rates with the OTA offerings

Keywords – Are They Still Relevant for 2015 Hotel Marketing?
We’ve been asked time and time again if optimizing a hotel’s website with keyword-rich content is still a relevant SEO strategy and our answer is absolutely yes!  However, SEO has evolved significantly in the pas...

The Internet of Things and its Impact on Tradeshows and Events
Hundreds of billions of sensors are deploying quietly, they will track our every move and monitor almost everything with which we interact; The Internet of Things (IOT) will transform society and will have a significant impact on tradeshow...

The Only Customer Service Trend that Matters.
Over the last month or so I’ve received numerous requests for comments on what I see the trends being in customer service and experience over the next year;  Sure, we can spot many trends from the way customers behave and react ...

Fitness and Business Travel.
Exclusive Feature: #Fitness #health #wellness #food #drink #hotels #traveler - What do these hashtags have in common, and what can Hotels do create a synergy?  Ever returned home from a trip, energy reduced, feeling an unhealthy week ...

Hotel Trends To Consider In 2015.
With the New Year brings a new set of expectations from guests, so if you’re still advertising your free lobby WiFi, you should probably keep reading;  2015 is all about relevant marketing and using technology to better service ...

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