ITB 2019 Special Reporting
 Social Media, Marketing, Sales & Revenue Management Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

Hotelbeds Speaks on Rate Leakage: 'We're Committed to Stopping This'
Not long ago we asked, 'Are we on the verge of a parity nightmare?' It looked as though Booking were rolling out their Basic rate feature to more countries; we'd become aware of the 'Early Payment Benefit'; and the broader growth of metasea...
The Hotels Network CEO: Personalization Is Opportunity
Exclusive Feature: The Hotels Network, an innovative company offering technology designed to help hotels increase their revenue through 'predictive personalization' to encourage direct bookings, was founded by CEO Juanjo Rodriguez in 2015
Can Your Hotel Benefit From Influencer Marketing?
Most hotel marketers in 2019 have noticed that it has already been a while since conventional advertising strategies have become almost obsolete and a thing of the past
As the Industry Evolves, a New Kind of DORM is Emerging
If there’s anyone who understands the true value of a holistic and cohesive revenue strategy it’s Mike Medsker, who has worked across many of the hotel departments that touch revenue, from sales to marketing to revenue managemen...
What Just Happened in Social Media and what it Means for Hotels – March 2019
The hospitality industry never sleeps and social media doesn’t, either: This week’s edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, an...
Still Selling Rooms? Here’s How to Start Selling an Experience
One of the most frequently uttered hotel marketing catchphrases of recent years has been 'selling experiences,' but while many marketers talk the talk, more than a few are a long way from truly walking the walk: Here are 6 key recommendatio...
Mission Critical: Simplify the Role of Revenue Management
It’s been nearly a decade since I stepped out of day-to-day revenue responsibilities at Wynn Resorts to launch Duetto, our goal was to improve the daily lives of revenue professionals in the hospitality industry and our initial object...
Metasearch, Managed
Travelers love the metasearch channels: they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked, they spend less time searching and are more likely to find ...
The Hidden Audiences Inside Your Hotel’s Social Media Channels
The days of soft KPIs and look-over-here metrics in paid social advertising are long gone and it’s hard to believe that hotel marketers ever once reported on Facebook Likes or Instagram Followers as a KPI
Tips For Partnering with Instagrammers
Partnerships with travel and lifestyle Instagram influencers can help hotels reach new audiences that traditional advertising and PR may not, and now that users can book hotel rooms through the Instagram app, skilled influencers are more va...
Want More Direct Bookings? Give the Best Answers
Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage; Here are 7 questions hotel marketers need to ans...
How Your Hotel Can Benefit from the Bleisure Travel Boom
We're likely all familiar with the age-old sentiment of 'all work and no play' — well, that's simply not a dynamic that the modern masses are willing to abide by, it seems, especially in the case of Millennials and with the 'experienc...
Hospitality Digital Technology: Challenges, Priorities and Buzzwords
Background: Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Googl...
Direct Booking Summit: Stick To Your Strategy and Put Your Foot Down!
Last week we hosted our biggest-ever Direct Booking Summit in Singapore: Our seventh event since the series began back in 2016, this summit had it all: A stunning venue in The Fullerton Hotel, two days of killer content, and the most engage...
Back to Basics: Search Engine Marketing
Search engine marketing (SEM) is the act of improving the visibility of your website in the search engine results pages (SERPs), it incorporates search engine optimization (SEO) and pay-per-click (PPC) listings and SEM is a key advertising ...
Personalization Terms Every Hotelier Needs To Know
The world of website personalization can be confusing for even the most experienced hotel marketer
Influencer Marketing 2019: Key Survey Statistics
Our annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry
Create Helpful Website Content That Relieves Guest Pain Points
Understanding your guests’ needs helps you create content that’s tailor-made for them and here are two examples of hotel website content that helps solve problems and relieves guest pain points
What Just Happened in Social Media and What it Means for Hotels
Social media never stops, and neither do the updates that shape the platforms our guests are frequently engaging with and in the past two weeks, we’ve seen exciting new developments from Facebook, Instagram, Twitter, LinkedIn, and eve...
Why 2019 is the Year to Make More Money
The hotel industry continues to grow at an unprecedented rate, more people want to travel and more investors and owners are entering the mix, hoping to turn a profit through hotel ownership and operation
Social Listening is Not a Replacement for Traditional Market Research
Many organizations believe that social listening is a good substitute for traditional market and customer research and certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional ...
3 Thoughts on Corporate Rebrands
Coke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration
The Top 5 Things You need to Know Now in Hotel Digital Marketing - February 2019
This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design
Google Display Ad Dimensions 2019 [Infographics]
Getting your ads on the Google Display Network requires certain standards to be met and through Google Ads, it is possible to run ads on the Google Display Network in different ad dimensions
Global Trends Creating Turmoil for Luxury Brands
If you want to know what’s ahead for the luxury market, look no further than Paris, France and in 2017 real-estate research firm Savills named Paris the capital of luxury retail after it experienced the most luxury retail store openin...
Marketing Tips for 'Small' Hotels
Major brand flag hotels are considered to have a significant advantage over small and non-flag hotels as hoteliers running a property with less than 100 rooms, sometimes even considerably smaller, are not going to have the budget or backing...
Revenue Management and the Millennial
Once again the UK’s revenue management community came together for a day of great debate and industry learning, as Revenue By Design hosted its Opportunity 2019 event at the Hilton Bankside, London
The Q1 2019 Hotel Marketer's Whitepaper
Now available for viewing and download, the Q1 2019 Hotel Marketer’s Whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence
Revenue Management for Meetings & Events: Measure, Monitor, Improve
Exclusive Feature: Today, there is a significant change in mindset occurring in the meetings-and-events (M&E) industry across the Asia-Pacific region and progressive hoteliers, event-centre managers, and other hospitality leaders are be...
Digital Inspo: What Creative Hotels Are Doing Online
Coming up with fresh and creative marketing initiatives is never an easy task: Hotels all over the world face fierce competition regardless of their destination and utilizing creative ideas to attract guests can help hotels stand out in the...
The Mobile-First World Creates Tremedous Revenue Potential for Hoteliers
Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment and this means investing in mobile technology and marketing that enables the best user experience while achievin...
Travel Trends for Chinese New Year 2019 That Can Be Used for 2020
Chinese New Year, also known as Lunar New Year or Spring Festival, is a holiday that celebrates the beginning of a new year based on the traditional lunar calendar and akin to Christmas in the western world, over a quarter of the world&rsqu...
Female Solo Travelers: The Demographic Hotels Should Tap Into
More and more women are choosing to travel alone, and the hospitality industry is realizing the need to cater to them and ensure that not only do they have a pleasant stay, but also a secure one; So how are hotels fairing in this effort? Re...
The Role of Next Gen Venue Technology in Profit Optimisation
With a brand-new year stretched out ahead of us, the hospitality industry continues its forward momentum towards a more streamlined, personalised and more importantly — optimised — group business landscape for planners and hotel...
Valentines Day Campaign Tips
Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their marketing efforts with a themed campaign, geared at those looking to impress their other half
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