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| Social Media, Marketing, Sales & Revenue Management Library (Click title to read article)|
Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.
The Hotels Network CEO: Personalization Is OpportunityExclusive Feature: The Hotels Network, an innovative company offering technology designed to help hotels increase their revenue through 'predictive personalization' to encourage direct bookings, was founded by CEO Juanjo Rodriguez in 2015 As the Industry Evolves, a New Kind of DORM is EmergingIf there’s anyone who understands the true value of a holistic and cohesive revenue strategy it’s Mike Medsker, who has worked across many of the hotel departments that touch revenue, from sales to marketing to revenue managemen... Mission Critical: Simplify the Role of Revenue ManagementIt’s been nearly a decade since I stepped out of day-to-day revenue responsibilities at Wynn Resorts to launch Duetto, our goal was to improve the daily lives of revenue professionals in the hospitality industry and our initial object... Metasearch, ManagedTravelers love the metasearch channels: they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked, they spend less time searching and are more likely to find ... Tips For Partnering with InstagrammersPartnerships with travel and lifestyle Instagram influencers can help hotels reach new audiences that traditional advertising and PR may not, and now that users can book hotel rooms through the Instagram app, skilled influencers are more va... Want More Direct Bookings? Give the Best AnswersDriving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage; Here are 7 questions hotel marketers need to ans... How Your Hotel Can Benefit from the Bleisure Travel BoomWe're likely all familiar with the age-old sentiment of 'all work and no play' — well, that's simply not a dynamic that the modern masses are willing to abide by, it seems, especially in the case of Millennials and with the 'experienc... Back to Basics: Search Engine MarketingSearch engine marketing (SEM) is the act of improving the visibility of your website in the search engine results pages (SERPs), it incorporates search engine optimization (SEO) and pay-per-click (PPC) listings and SEM is a key advertising ... Influencer Marketing 2019: Key Survey StatisticsOur annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry Why 2019 is the Year to Make More MoneyThe hotel industry continues to grow at an unprecedented rate, more people want to travel and more investors and owners are entering the mix, hoping to turn a profit through hotel ownership and operation 3 Thoughts on Corporate RebrandsCoke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration Global Trends Creating Turmoil for Luxury BrandsIf you want to know what’s ahead for the luxury market, look no further than Paris, France and in 2017 real-estate research firm Savills named Paris the capital of luxury retail after it experienced the most luxury retail store openin... Marketing Tips for 'Small' HotelsMajor brand flag hotels are considered to have a significant advantage over small and non-flag hotels as hoteliers running a property with less than 100 rooms, sometimes even considerably smaller, are not going to have the budget or backing... Revenue Management and the MillennialOnce again the UK’s revenue management community came together for a day of great debate and industry learning, as Revenue By Design hosted its Opportunity 2019 event at the Hilton Bankside, London The Q1 2019 Hotel Marketer's WhitepaperNow available for viewing and download, the Q1 2019 Hotel Marketer’s Whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence Digital Inspo: What Creative Hotels Are Doing OnlineComing up with fresh and creative marketing initiatives is never an easy task: Hotels all over the world face fierce competition regardless of their destination and utilizing creative ideas to attract guests can help hotels stand out in the... Valentines Day Campaign TipsEmotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their marketing efforts with a themed campaign, geared at those looking to impress their other half