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| Social Media, Marketing, Sales & Revenue Management Library (Click title to read article)|
Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.
Review Ratings Make a Direct Impact on RevenueGuest ratings are more valuable than brand: Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings To Drive Success, Marketing and Revenue Must CollaborateIn soccer, the goalie doesn’t often directly interact with their forwards, save for a few well-placed punts, these two positions have very specific jobs that are drastically different, but the outcome of the game weighs equally on bot... China Digital Luxury Report 2019The global personal luxury goods market is expected to grow from 2,406 billion RMB in 2018 to 3,117 billion RMB in 2025 (a roughly 4% annual growth rate); The luxury market in 2025 will, however, be significantly different from what it was ... Managing Revenue in the Dynamic Market of Hong KongJune Ng is the Director of Revenue for three of Hong Kong’s landmark hotels: the Marco Polo Hongkong Hotel, Gateway Hotel and Prince Hotel and all three properties command prime locations close to the commercial and entertainment dist... Optimising Price, Protecting LoyaltyHow do you optimise revenue while pricing sensitively when you are the only hotel on an island, have no competition and a loyal customer base? Add to the mix that your resort is run as a co-operative, owned and managed by its staff, and yo... Customer Loyalty in a Hyper-Segmented Hotel LandscapeTravelers today have access to considerably more information than they did during the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than on brand names alone when making hotel choices Experiential MarketingArtist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers and those who accepted the Airdrop received a free pair of his unreleased shoes to wear at the concert all weeke... The Modern Casino Resort: An Event and Meetings Hot-SpotCasino resorts have long been known as the ultimate one-stop shop for some of the best accommodations, food, entertainment that a given city has to offer: Bright lights, delicious food, local flair, incredible entertainment, lavish lobbies ... Eight myths about OTAsIn recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise at best, if not completely false and these 'urban myths' prevent us from seeing reality as it is and in many cases cause us... Brand Content Ad OpportunitiesInfluencers are the future of marketing: The title is no longer reserved for high rollers like Kendall Jenner, with over 100 million followers on Instagram — as little as 1,000 followers can qualify someone a nano-influencer How to Report On The Value Marketing GeneratesWe suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance, if this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketin... Four Things Hoteliers Can Learn From Their DMOsSmart hoteliers keep a close eye on their local destination marketing organizations (DMOs), it’s a crucial part of understanding and identifying where your own marketing tactics can ultimately align with those of a given DMO Leverage Audiences for Google Hotel AdsOne of the biggest buzzwords in digital marketing today is audiences, while the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape has changed the way that brands reach their customer... Independent Hotels Action Plan to Win the Direct BookingWith the explosion of the 'digital way of life,' the traveler’s customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing and technology stack strategies and inv... Dos and Donts of Instagram StoriesSince Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels and we all know that social media has become pay-to-play Google Introduces Brand Filter for Hotel Search on MobileGoogle has quietly launched a new filter by brand feature for Hotel Search on mobile, previously, users did not have the option to narrow their hotel search results by brand, but now they can filter by their preferred hotel chain and its re... Is Your Property's Website Built to Deliver Results?You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly, it’s like starting the year’s work off without a strategy – what you&... Put A Spring in Your SEO StrategyWe’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly all the time, so to be constantly learning is key Five Examples of Hotel Managers Responding Like StarsResponding to reviews should be a breeze now, after getting through the simple guides on properly replying to positive and negative reviews and if the thought of addressing guest feedback still keeps you up at night, why not get some inspir...