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 Sales & Sales, Revenue Management, Social Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

Future-Proofing the Brand
Global challenges facing communications professionals and how to turn them into opportunities
Real Value Doesn’t Have to be Expensive But it Has to Feel Meaningful
The basic concept of revenue management is to start low and raise your rate as occupancy builds
Widening the TrendHawk Aperture: Travel Marketing Trends
Like goosebumps on forearms when the lights go down in a concert hall, there is a shared sense of anticipatory excitement surrounding the future of travel
TikTok Just Rolled Out a Feature That Could Disrupt the Industry
Meet TikTok Go: The first major step toward social platforms becoming full-fledged booking engines
AI Won’t Replace Revenue Managers But It Will Expose the Weak Ones
The role of the revenue manager is changing faster than ever; AI is taking over the grunt work - reports, spreadsheets, and rate checks - while demanding a new kind of leader: strategic, commercially savvy, and guest-focused
Travelsky Lays the Groundwork: China’s GDS Builds Future-Proof Infrastructure for the Search Surge
Setting the Scene: Travelsky Technology, a China state-owned enterprise (SOE), is taking a decisive stance on its position as one of the largest travel IT players in the world
Hotel Dynamic Pricing: The Complete Guide
Hoteliers and hotel revenue managers know how quickly markets can fluctuate and how fast demand for travel can change
AI and Digital Marketing: Risks and Rewards for Hotels
Travelers are turning to AI for trip inspiration, personalized recommendations, and answers to their most specific questions
What is Hotel Budget Season and How to Master It? An Expert Guide for Revenue Managers
Budget season is a critical and intensive period for revenue managers and decisions made within this short window may determine your hotel’s success in the upcoming year
AI in Hospitality: The Hotel Technology Trends Already Changing Operations
Most hotel owners think AI is on the horizon however it’s already here: From voice tech to predictive maintenance, today’s hotels are running on systems that didn’t exist a decade ago
Most Hotels Don’t Have a Strategy —They Have a 'Fill the Beds' Mindset
Walk into almost any hotel boardroom and ask, 'What’s your strategy?', nine times out of ten, you’ll hear some version of: 'Fill the rooms', that’s not a strategy, that’s an output target
How to Grow Your Market Share and Outpace Your Competition With Forward-Looking Hotel Benchmarking
Ever feel like you’re driving your hotel’s strategy by looking in the rearview mirror? Constantly trying to predict your path forward by analyzing what’s behind you
Dynamic Pricing in Hotels: How AI is Changing the Game
In the competitive world of hospitality, pricing rooms correctly can mean the difference between maximizing revenue and leaving money on the table
Why Your KPIs Don't Match Across Platforms
If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up
Ways Revenue Management Lifts The Guest Experience in a Small Hotel
For boutique and independent hoteliers, hospitality isn't just a business - it's a passion, you're passionate about crafting unique and memorable experiences, as well as forming genuine connections with your guests
Is AI Going to Make Hotel Websites Obsolete?
There are two major developments in AI that are directly affecting hospitality as a whole and particularly hotel websites
Sizing the Value of Group Business for Your Hotel
'Group business' is a catch-all phrase which has been applied by the hotel industry to block-bookings
Ways Revenue Management Lifts The Guest Experience in a Small Hotel
For boutique and independent hoteliers, hospitality isn't just a business - it's a passion, you're passionate about crafting unique and memorable experiences, as well as forming genuine connections with your guests
Continued Luxury Growth in 2025 as a Baby Boomer Tailwind
While inflation, geopolitics and trade disputes represent possible headwinds against overall travel growth, the current demographic situations for Canada and numerous other advanced economies amount to a prevailing tailwind that will propel...
The Branded House Approach: Designing Trust Within Hotel Collections
In the hospitality industry, branding does more than attract guests—it shapes expectations, communicates values, and builds long-term loyalty
The Hotelier’s Guide to Stay Restrictions: Tips and Tactics From a Revenue Manager
As an independent hotelier, you're always looking for ways to maximize revenue, without having to spend hours behind a desk and sacrificing guest experience
Data Signals That Tell Revenue Managers When to Raise Hotel Rates
In today's rapidly shifting market, pricing decisions backed by solid data aren't just helpful—they're essential for maximizing revenue, revenue managers face a daily dilemma: when exactly is the right moment to increase rates?
Q&A: Tackling OTA Reliance and the Future of Revenue Strategy in Southeast Asia
Exclusive Feature: an interview with Klaus Kohlmayr, Chief Evangelist & Development Officer, IDeaS by 4Hoteliers
Stop Drowning in Data: Why Hotel RM Needs to Be Smarter and Simpler
Your true enemy isn't competition; it's complexity: we chase every new metric, integrate each new platform, and collect every possible data point, believing that more information will result in better decisions
Press Room Best Practices: 6 Tips for PR Success
It’s easy to overlook the press room as a standard PR tactic that simply checks a box, but savvy communications professionals know that the press room is a prime space to showcase a brand’s innovation, creativity, and differenti...
The New Generation Paradigm Shift
As the world changes digitally and socially, this report looks at how the Generation Z is reshaping what consumers expect
Shifting Booking Trends: Last-Minute Travel and Mobile Bookings Surge in 2025
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings
How Do You Maximize Your Data-driven Marketing Investment? Focus on What Really Counts
When it comes to weathering uncertainty and volatility, companies with a robust data-driven marketing engine will have a competitive advantage
Is Social Commerce the Next Big Thing in Hospitality?
Recently, a panel of digital marketing experts discussed the question 'What is the impact of social selling in hospitality?'
Stop Selling Rooms, Start Selling Your Destination
In hospitality, we should be obsessed with the guest journey and map every touchpoint, from the first click on our website to the final checkout, but what if we're starting the map in the wrong place?
The Guide for Strengthening Your Hotel’s Landing Pages
In the digital age, a well-designed landing page can make the difference between a booking and a bounce, but despite its importance, many hoteliers still have questions about what a landing page really is – and how to use one effectiv...
What is a Metasearch Engine? The Ultimate Guide for Hotels
When travellers search for a hotel, they’re not just browsing, they’re comparing and increasingly, they’re doing it on metasearch engines
Food for Thought: Is Rate Parity Good or Bad for Hoteliers?
Earlier this week, PhoCusWire reported that hoteliers across Europe were being encouraged to join a class action lawsuit against Booking, the case revolves around the legality of so-called parity clauses in the agreements between the OTA an...
Food for Thought: Is Traditional Search Dead?
A recent post on LinkedIn declared the end of the search engines as we know them, the list even declared 'RIP Search
Communication Trends 2025
What Communications Professionals need to keep in mind this year: Navigating an era defined by global uncertainties, effective communication has never been more critical
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