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 Sales & Sales, Revenue Management, Social Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

Hotel Forecasting Has Changed, Here’s What That Means for Leaders
Forecasting used to be a routine exercise, take last year’s numbers, adjust for a few events, and call it a plan; That approach doesn’t work anymore
Report: State of Hotel Commercial Talent
The forces shaping talent in hospitality — particularly in sales, marketing, and revenue optimization — are evolving at unprecedented speed
Is Your Hotel Website Leveraging Its Highest Converting Ad Placement?
When it comes to hotel websites, the home page hero image isn’t just decoration—it’s prime real estate
The Biggest Shift in Luxury Travel Right Now? Two Words: Gen Z
We’ve all been hearing a lot lately about Gen Z, the so-called 'digital natives' aged 13 to 28 who are now entering the workforce and, increasingly, the travel marketplace
Will Hotels See 'One Click Hotel Bookings' on ChatGPT Anytime Soon?
In a recent interview on YouTube, Sam Altman, CEO of OpenAI, revealed that in the future users may be able to book hotels in 'one click' directly through ChatGPT, signaling a major shift in how consumers interact with travel platforms
Gen Z To Reshape Holiday Traditions: Less Materialism, More Meaning
The National Retail Federation is out with its holiday 2025 forecast, projecting that November-December retail sales will rise between 3,7% and 4,2% over last year to surpass the $1 trillion mark for the first time
'From Heads in Beds' to High-Profit Guests: Stop Leaving Money on the Table
Let’s be honest: modern hoteliers have become transactional, we’ve lost the plot and somewhere between managing distribution channels and optimizing the flow of reservations, we lost sight of the essence of hospitality
Diversifying Hotel Revenue Streams in Asia Pacific: Balancing Corporate and Leisure Demand
Hotel distribution across Asia Pacific is evolving, but many properties still depend on a few traditional channels
The Guests Who Didn’t Get the Memo
If you’re running an ultra-luxury property and your occupancy has softened, you’re targeting the wrong guests, it really is that simple
Member Clubs Are the Next Luxury Revenue Engine for Hotels
Luxury travel is evolving, membership clubs - once the domain of elite city venues - are now reshaping hospitality
Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines
Ditch Discount Blasts: Reward High-Value Hotel Guests
Blanket-sending discount codes only target low-spending guests while high-spending guests respond to offers that resonate, incentivize, and make them feel noticed
What Is MAPE? A Hotelier’s Guide to Forecast Accuracy
As a hotelier, you’ll know the frustration: you build a forecast you trust only to see actual results veer wildly off course
Choosing the Right RMS Partner: Avoiding Common Pitfalls to Ensure Long-Term Value
Exclusive Feature: For hoteliers based in the Asia-Pacific region, investing in a revenue management platform is a major decision that extends far beyond the adoption of new technology
Bringing the Destination to Life Inside the Hotel
How independent properties can be distinct by being part of the locality rather than a bolt on to it
What Your Hotel Booking Engine Can Learn from Your Hotel Website
Hotels invest countless hours perfecting their websites—carefully selecting imagery, refining copy, and crafting a seamless user experience designed to inspire bookings
The End of the Hyperlink Economy: How to Take Advantage of the Zero-Click Search?
With the advent of AI Search, Answer Engines and people no longer clicking on Google’s listings because of the answers provided in the Answer Box by Google’s own Gemini AI, how do you structure your marketing in this new zero-cl...
For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise
In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate
Jane Goodall’s Storytelling Genius
'Goodall didn’t just talk about conservation in theory but through personal stories, she brought the issues alive by inviting her audience to understand her values of humility, gratitude, grit, determination, and resourcefulness
AI Search: A 5-Step Content Blueprint to Make Sure Your Brand Shows Up
If your B2B content strategy is built for Google circa 2023, your brand’s digital visibility has likely tanked where it matters most: in AI-generated answers
From Inspiration to Itineraries: Social Search Trends for China, Vietnam and Japan
A joint WiT × SocialSeal study explores how social search is influencing traveller decision-making and content consumption for three key Asian destinations: China, Vietnam and Japan
Who Should Own the Customer and Other Data: The Franchisee or the Franchisor?
In the new AI-driven era, where data is arguably more valuable than the real estate itself, isn't it time to redefine the rules of engagement between franchisors and franchisees?
To Create Real Value, Think Like a Guest
Let’s talk about revenue management - Our job as hoteliers: Fill the house, defend rate, drive revenue and that's all we care about and it’s all we talk about
Future-Proofing the Brand
Global challenges facing communications professionals and how to turn them into opportunities
Real Value Doesn’t Have to be Expensive But it Has to Feel Meaningful
The basic concept of revenue management is to start low and raise your rate as occupancy builds
Widening the TrendHawk Aperture: Travel Marketing Trends
Like goosebumps on forearms when the lights go down in a concert hall, there is a shared sense of anticipatory excitement surrounding the future of travel
TikTok Just Rolled Out a Feature That Could Disrupt the Industry
Meet TikTok Go: The first major step toward social platforms becoming full-fledged booking engines
AI Won’t Replace Revenue Managers But It Will Expose the Weak Ones
The role of the revenue manager is changing faster than ever; AI is taking over the grunt work - reports, spreadsheets, and rate checks - while demanding a new kind of leader: strategic, commercially savvy, and guest-focused
Travelsky Lays the Groundwork: China’s GDS Builds Future-Proof Infrastructure for the Search Surge
Setting the Scene: Travelsky Technology, a China state-owned enterprise (SOE), is taking a decisive stance on its position as one of the largest travel IT players in the world
Hotel Dynamic Pricing: The Complete Guide
Hoteliers and hotel revenue managers know how quickly markets can fluctuate and how fast demand for travel can change
AI and Digital Marketing: Risks and Rewards for Hotels
Travelers are turning to AI for trip inspiration, personalized recommendations, and answers to their most specific questions
What is Hotel Budget Season and How to Master It? An Expert Guide for Revenue Managers
Budget season is a critical and intensive period for revenue managers and decisions made within this short window may determine your hotel’s success in the upcoming year
AI in Hospitality: The Hotel Technology Trends Already Changing Operations
Most hotel owners think AI is on the horizon however it’s already here: From voice tech to predictive maintenance, today’s hotels are running on systems that didn’t exist a decade ago
Most Hotels Don’t Have a Strategy —They Have a 'Fill the Beds' Mindset
Walk into almost any hotel boardroom and ask, 'What’s your strategy?', nine times out of ten, you’ll hear some version of: 'Fill the rooms', that’s not a strategy, that’s an output target
How to Grow Your Market Share and Outpace Your Competition With Forward-Looking Hotel Benchmarking
Ever feel like you’re driving your hotel’s strategy by looking in the rearview mirror? Constantly trying to predict your path forward by analyzing what’s behind you
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