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 Sales & Sales, Revenue Management, Social Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

New study: If You Spend $89 on OTA Commissions, Your Hotel's Occupancy Will Be 100%
According to research undertaken by Cornell University’s School of Hotel Administration in February 2025, hotels see strong financial returns from commissions paid to the OTAs
Why Every Hotel Needs a Revenue Management Framework to Succeed
Every hotelier aims to boost profitability, yet many struggle with fragmented strategies - adjusting rates, switching distribution channels, or analyzing data without an overarching plan
Why RevPAR Doesn't Tell the Whole Story
When it comes to measuring the success of a hotel, RevPAR (Revenue Per Available Room) often takes center stage and it’s a simple metric: total room revenue divided by the number of available rooms, but here’s the catch
How to Attract Solo Travellers to Your Hotel
Solo travel is becoming increasingly popular as more individuals look for personal, unique experiences that cater to their specific needs and preferences
Navigating Sensitive Topics in Email Marketing
We’re exploring an increasingly important topic in email marketing: how to communicate effectively and empathetically around sensitive occasions like Mother’s Day and Father’s Day
What’s Wrong with Metasearch Today?
When they were first introduced, metasearch channels quickly became an important part of travelers’ online shopping habits, as they were a way of getting an ordered overview of the endless shopping options available online
How to use the 80/20 rule in Hospitality Management
The 80/20 rule, also known as the Pareto principle, states that approximately 80% of results come from 20% of efforts
Moving Beyond RevPAR to Maximize Profitability
As hotel investors convene at the Hunter Hotel Investment Conference 2025, new insights reveal that rising operating costs in the US market - particularly labor - are squeezing hotel profit margins
The 2024 Direct Online Distribution Report is Here and the Results Are Troubling
Thanks Cloudbeds, we now have an eye-opening report on the global hotel dependency on OTA distribution
How to Overcome Revenue Managers’ Aversion to the Direct Online Channel?
Recently, a revenue manager reacted to my LinkedIn post about independent hoteliers’ overdependence on the OTAs by stating 'Even with the best intentions, money and talent, there's no way independents can beat the big OTA's in search ...
Is Social Media a Viable Distribution Channel in Hospitality
According a recent report, social media is the preferred online source for trip planning for 32% of travelers, ahead of official sites, Google, review sites, travel influencers, offline sources like friends and family, etc
Hotels That Succeed on Instagram Use These 6 Post Ideas
Did you know that 75% of visitors are influenced by social media in selecting a destination? And if we talk about Instagram specifically, 40% select a hotel based on how Instagrammable it is
7 Important Things Hotel Salespeople Should Do With Every Inbound Lead
As demand improves for most hotels, the volume of incoming sales leads for groups, events, and functions continues to increase, especially with the ever-increasing number of online platforms for planning events and meetings
Operational Benchmarking: A Roadmap to Profit Intelligence in Hospitality
In the hyper-competitive landscape of the hospitality industry, operational benchmarking emerges not just as a tool but as a strategic lever for unlocking profitability
The Owner Forecast – Do Not Use it as the Base for Your Strategy
A key ingredient to optimize your revenue is to forecast properly and then to base your strategies on that forecast
Comp Sets Decoded: The Key to Smarter Hotel Benchmarking
In the dynamic world of hospitality, where every decision influences the bottom line, comp sets—or competitor sets—play a pivotal role in benchmarking and profit intelligence
Content Marketing - Hotelier’s Least Utilized Tool to Increase Direct Bookings
Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and me...
Introducing the Total Revenue Manager
Current revenue management theory is all about numbers: rate cards, ADR, occupancy, market segments and RevPAR and its primary focus is maximizing income from rooms’ inventory
How to Make Tripadvisor Relevant Again?
Recently, Tripadvisor fired more than 150 employees and contractors and reshuffled top management
What Does the Future Hold for Hotel Website Analytics?
Recently a World Panel of technology and marketing experts were asked to comment on the importance of hotel website analytics in this age of ill-conceived and overzealous government privacy and data regulations
Is Differentiated Hotel Pricing Based on the Geographic Location Viable?
Is offering differentiated hotel pricing based on the geographic location of the guest a viable revenue management approach?
Booking DMA Workshop: Stakeholders Weigh in on the OTA’s Approach
Is Booking compliant with the DMA? Discover key learnings, insights and stakeholder opinions from the European Commission's recent workshop
Ways to Boost Your Hotel Website Conversion Rate
In the competitive hospitality industry, your hotel’s website serves as a powerful sales tool and a high conversion rate can make all the difference in turning casual browsers into loyal guests
Guest Reviews & Dynamic Pricing: A Win-Win for Guest Satisfaction and Revenue?
How do you turn guest feedback into actionable strategies that inform your pricing and maximize revenue? In this article, you’ll find the answer with insights from leading experts shared in on of our recent webinars
Restaurant Marketing in Hong Kong: Operators Playbook 2025
Hong Kong's restaurant landscape enters a pivotal phase in 2025 as the sector demonstrates resilience through evolving market conditions
Beyond the Charts: How K-Pop Drives Tourism
Globalisation of music has sparked tourists’ interest in visiting the places where their favourite music originated or where iconic musical events, such as festivals, take place
What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings
Don’t Wait for January: Why Hotels Should Launch New Year Campaigns Right After Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025
Brand Slogans as CX Promises: How to Build Lasting Customer Loyalty
A recent picture of an old Steak ‘n Shake restaurant reminded me of when my grandparents used to take me to Steak ‘n Shake every Sunday for lunch
A Tale of Two Hotels: Empowering Revenue Management for Success
In hospitality, leadership is crucial in determining a hotel's success or failure and a general manager's personality and behavior can either empower employees to excel or stifle their potential, leading to stagnation
The Lines Between Marketing and Revenue Management Have Blurred
The lines between marketing and revenue management have blurred; that might sound strange coming from a lifelong revenue management guy like me, but it’s true
Are Large-Scale Concerts and Events Benefiting the Hospitality Industry?
The buzz around mega-events like Taylor Swift’s Eras tour, Coldplay’s Music of the Spheres and Oasis’s upcoming reunion, has created a surge in hotel bookings and local business activity
How the DMA Protects OTA Giants and Destroys Independent Hotels. The EU’s Digital Market Disaster
When the European Union introduced the Digital Markets Act (DMA), it was supposed to revolutionize the digital economy, it promised fairness but delivered chaos
Is the One-Stop-Shop Booking Platform Viable?
Exclusive Feature - Is the 'one-stop-shop' or 'door-to-door' booking platform for travelers a practical reality or a logistic nightmare in this highly specialized/people industry?
Food for Thought: Systemic Underinvestment in Hospitality Marketing
With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy
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