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 Social Media, Marketing, Sales & Revenue Management Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

Public Relations Often Gets Misunderstood in the Business World
Many see PR as confusing, irrelevant, or simply an afterthought, But for those willing to dig a little deeper, PR can be the secret weapon that transforms their marketing game
How Can Hotels Optimize the Online Booking Process for Meetings and Events?
Recently RefFine asked its panel of hospitality industry experts the question 'How can hotels optimize the online booking process for Meetings and Events? And how can they best market it?'
Beyond the Brochure: The Ultimate Guide to Optimizing Hotel Distribution Strategies in a Digital Age
The hospitality industry has undergone a dramatic transformation in recent years, driven by the rise of online channels and mobile technology
What It Really Takes To Book More Groups, Meetings, and Events These Days
Today’s hotel and event salespeople work in completely different environments than most of their leaders experienced
How to Effectively Use a PR Agency to Increase Exposure and Maximize Hotel Revenue?
In the dynamic and complex landscape of hotel management, the role of a PR agency is often misunderstood, leading to mismatches in expectations that can compromise the effectiveness of the collaboration
Taylor Swift’s Ancient Communication Tactic to Create Catchy Hooks
With the release of her 11th studio album, Taylor Swift added a new role to her impressive resume: chair of The Tortured Poets Department
Annual Hotel Distribution Report: 'Have direct bookings reached their peak?'
As online sales now represent over 60% of total hotel distribution sales amidst ongoing digital transformations, this publication delves into the post-pandemic evolution of online booking practices
Are You Listening to Your Website Visitors?
When a guest complains to the front desk agent in your hotel lobby, they have someone who can listen and take note of the feedback, but when a future guest is annoyed by something on your hotel website, who do they turn to?
Mastering Mottos, Taglines and Slogans: Salient Elements of the Hospitality Business
Exclusive Feature - In the ever-competitive world of hospitality, a strong brand identity is essential for attracting guests, engaging employees, and building loyalty
Maximising Revenue Through the Customer Booking Journey
Our latest guide looks at how hoteliers can go about maximising revenues throughout the customer booking journey
Start Treating Direct Online Distribution Costs as... Distribution Costs!
Currently direct online bookings and their distribution costs: ongoing website hosting and technology upgrades, website content optimization, SEO, website visitors referrals fees (metasearch and paid search CPCs, online media and retargetin...
Key Strategies to Drive Long-Term Profitability Gains in the Hospitality Industry
Revenue optimization has always been a critical focus in the dynamic hospitality industry, Hoteliers are constantly seeking innovative ways to streamline their operations and maximize revenue
Why Hotels Should Follow New Sending Requirements for Marketing eMails and What Happens If They Don’t
If you’re a regular reader of informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements
Upgrade & Reposition: Pricing Considerations for Your Next Holiday Park Upgrade 
When running a holiday park or camping ground, it can seem like there is never a good time to undertake major renovations
B2B: Balancing the Human Factor with Technology
AI, AI, AI, are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is! But this post is about a bigger category – technology
What Can Hospitality Learn from Taylor Swift?
Why have we taken a sharp turn to the twenty-first century’s most successful musician? It’s not because everyone at Mews is a Swiftie, it’s because there’s plenty to learn from a woman with immense cultural capital w...
Loyal Guests Are A Force Multiplier
In our industry, we place a lot of focus on attracting new guests and so much so that it can defocus us from fostering loyalty among past guests
What is Yield Management in the Hotel Industry? An Introductory Guide
For an independent hotelier with little commercial experience, dipping your toe into Revenue Management or Yield Management can be daunting, there’s a lot to learn and so many things to consider to make a success of your business
Rethinking Metasearch Budgets in the Response to Google's CPA Changes
Find out why proactive financial planning for hotels in light of Google's metasearch bidding overhaul
Beyond Discovery: 8 Steps for Applying Data-Derived Insights
By 2025, an amazing 463 exabytes of data will be created worldwide daily and deriving significant, actionable, business insights from all of that data is challenging but crucial
10 Must-Know Event Trends For 2024
From the growing importance of AI to finding creative new ways to engage attendees, these 10 trends will help you stay ahead of the competition and deliver events that leave a lasting impact in 2024 and beyond
How Personalised Pricing Can Improve Demand and Revenue for Maldives Resorts
Hotel and resort operators in the Maldives manage complex businesses, they face ongoing issues related to volatility in occupancy, having overwhelming amounts of data and complicated revenue streams
What Google's Commission Bidding Removal Means for Hotel Marketers
The Future of Metasearch: Google ends commission bids, reshaping hotel ad strategies
The Real Impact and Cost of Digital Marketing on Direct Hotel Bookings
In a world where the digitalisation of hotel bookings has reached unparalleled heights, a latest study unveils the impact of digital advertising on direct hotel bookings
Are You Tracking In-Store Restaurant Visits on Google?
Today, we’re talking about: Tracking in-store visits for hotel restaurants
Travelwings, Now in 27 African Countries, Seeks to Transform Continent
As the founder and CEO of Travelwings, Africa’s leading online travel agency, Albert Fernando’s dream is to create new job opportunities in travel and e-commerce across the continent
Why Is It So Challenging for the Hospitality Industry to Fully Embrace Revenue Management?
Revenue Management Culture - It is statistically and empirically proven that the correct application of revenue management strategies will result in incremental revenue
Does Your Growth Strategy Need an Intervention?
Profitable growth is a fundamental goal for every company, whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential
Why the Defeatist Attitude Toward Direct Online vs OTA Bookings?
Earlier today, a hotel director of marketing (DOM) commented on LinkedIn: 'OTAs offer an outsourced marketing program where you only pay if they send you bookings, many hotels have tried to do it all themselves and it ends up costing a lot ...
Revenue Management Culture
A revenue management culture is defined as a cross-departmental understanding of the importance of revenue management principles including fact-based data-driven strategies and the impact of discounting on profitability to increase demand
Is Your Sales and Catering Team Leading or Following?
Today, we’re talking about: The rise of non-professional meeting planners, Sales and Catering Teams are having a moment right now
Planning the Solutions to Drive More Direct Bookings in 2024
Have we reached 'peak OTA'? Many hoteliers certainly hope so after the gains that these third-party channels made during the pandemic
Who is to Blame for the Wholesale Rate Leakage?
SKIFT reported that earlier this week at the Americas Lodging Investment Summit (ALIS) in Los Angeles Expedia CEO Peter Kern urged hotel owners: 'Take seriously the billion-dollar issue of wholesale rates being misused online'
Will ChatGPT Liberate Hospitality From the Yoke of the OTAs?
Recently Revfine asked its Hotel Marketing Expert Panel the question: 'What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of?'
Google’s Removal of Third Party Cookies Will Punish Independent Hotel Marketers
This month Google announced it was removing its support of third-party cookies for Chrome users, so why is Google doing this? Not purely out of user privacy concerns and government regulations
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