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 Social Media, Marketing, Sales & Revenue Management Library  (Click title to read article)

Social media, the latest fashion item or a not to be under-estimated new comer who will grow more power full as the web develops. Read here articles related to social media hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.

Guest Reviews & Dynamic Pricing: A Win-Win for Guest Satisfaction and Revenue?
How do you turn guest feedback into actionable strategies that inform your pricing and maximize revenue? In this article, you’ll find the answer with insights from leading experts shared in on of our recent webinars
Restaurant Marketing in Hong Kong: Operators Playbook 2025
Hong Kong's restaurant landscape enters a pivotal phase in 2025 as the sector demonstrates resilience through evolving market conditions
Beyond the Charts: How K-Pop Drives Tourism
Globalisation of music has sparked tourists’ interest in visiting the places where their favourite music originated or where iconic musical events, such as festivals, take place
What is the Importance of the Digital Customer Journey?
In today's highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings
Don’t Wait for January: Why Hotels Should Launch New Year Campaigns Right After Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025
Brand Slogans as CX Promises: How to Build Lasting Customer Loyalty
A recent picture of an old Steak ‘n Shake restaurant reminded me of when my grandparents used to take me to Steak ‘n Shake every Sunday for lunch
A Tale of Two Hotels: Empowering Revenue Management for Success
In hospitality, leadership is crucial in determining a hotel's success or failure and a general manager's personality and behavior can either empower employees to excel or stifle their potential, leading to stagnation
The Lines Between Marketing and Revenue Management Have Blurred
The lines between marketing and revenue management have blurred; that might sound strange coming from a lifelong revenue management guy like me, but it’s true
Are Large-Scale Concerts and Events Benefiting the Hospitality Industry?
The buzz around mega-events like Taylor Swift’s Eras tour, Coldplay’s Music of the Spheres and Oasis’s upcoming reunion, has created a surge in hotel bookings and local business activity
How the DMA Protects OTA Giants and Destroys Independent Hotels. The EU’s Digital Market Disaster
When the European Union introduced the Digital Markets Act (DMA), it was supposed to revolutionize the digital economy, it promised fairness but delivered chaos
Is the One-Stop-Shop Booking Platform Viable?
Exclusive Feature - Is the 'one-stop-shop' or 'door-to-door' booking platform for travelers a practical reality or a logistic nightmare in this highly specialized/people industry?
Food for Thought: Systemic Underinvestment in Hospitality Marketing
With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy
Loyalty Program Membership, Contribution, Liability, and Costs Continue to Grow
Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions
Why are Hoteliers Operating Their Own Websites Still Opting for Rate Parity?
Do we realize how inefficient the OTA guest acquisition model truly is, making not only the OTAs but also Big Tech laugh at our expense?
Things 'Emily In Paris' Can Teach Us About Hotel Marketing
I love the weekends, there’s something about the end of the week that calls for unwinding, and for me, that often means watching a good movie or diving into a series
Social Selling - Myth or Reality?
A number of recent hospitality industry articles heralded social selling as if it were some new phenomenon
4 Social Media Tips for Employers as Workplace TikToks Continue to Go Viral
The latest TikTok trends encouraging people to post from work have garnered millions of views as employees post videos from their jobs in retail, office, healthcare, and a host of other settings
How to Create A Seasonal Pricing Strategy
As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times and this is where a seasonal pricing strategy comes into play
The GDS: A High-Performing Distribution Channel Too Many Hotels Overlook
How important is it to list on the GDS? And how well does the GDS perform compared to other distribution channels?
Is The End of The OTAs at The Hands of AI Near?
The rumors about the end of the OTAs at the hands of AI are highly exaggerated
India’s Growing Wedding Market Grandeur
Renowned for its opulence and scale, the Big Fat Indian Wedding is back, larger and grander than ever before
Demystifying the Digital Market & Guide to Commercial Strategy
The must-read book provides hoteliers with the latest updates on the digital market, how hotel performance has changed post-pandemic and introduces ways to operate more profitably given the realities of the technology-driven world
Transforming Hotel Revenue Management with AI and Predictive Analytics
The sheer volume and complexity of data that hotels generate and must analyse today to make accurate business decisions is overwhelming
The Role of Total Revenue Management in a Hotel Profitability Strategy
The global hotel industry is firmly positioned in an era of normalized growth levels and that means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses
The Brand Bubble: Navigating an Overloaded Market
This latest report explores the transformation of the hotel industry over the past few decades, focusing on the shift from ownership to franchising and branding as a strategic response to high costs and risks
Is It the End of Search Advertising as We Know It?
Recently Hospitality Net asked its World Panel experts whether the integration of generative AI in search on Google, Bing, etc and the emergence of 'pure' gen AI search engines will put an end to the CPC (cost per click) search marketing
Google Provides More Insight Into Emerging Search Trends
Google’s launched an update to its 'Trending Now' tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume
Are Loyalty Programs Losing Their Edge?
Loyalty programs in the hospitality industry are undoubtedly effective marketing tools for attracting and retaining customers
Navigating the Complex World of Conversational AI – Part 4
Why hoteliers can't afford to ignore AI: the impact of a virtual hotel agent
What Will Be The Impact on Hospitality of The Antitrust Ruling Against Google?
Last week, a federal judge ruled that Google was illegally maintaining monopoly over Internet search and was using its dominance to squash the competition
An Epic Duel: RMS vs. Revenue Managers… Who Will Come Out on Top?
We’ve all seen those post-apocalyptic movies where robots take over the world, and with the pace of advancement in AI technology, it seems like this eventuality could happen sooner, rather than later
Google to Keep 'third-party cookies’ in Chrome
After much back and forth, Google has decided to keep third-party cookies in its Chrome browser, turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard
A Step-by-Step Guide to Implementing Data-Based Pricing Strategies
Setting the right room rates, at right time, to attract the right guests and maximize revenue can feel like an impossible task
Pick Up Your Calls To Pick Up More Bookings!
Despite the pundits’ predictions, the phones continue to ring with incoming reservations leads even now in the mid-2020s, and yes, even at branded hotels across all segments
Who 'Owns' the Property Website?
Mercedes Blanco from The Hotels Network has initiated an extremely useful educational series 'Reclaiming Power in Hotel Website Management'
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