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Global Newsletter: February 25, 2021
4Hoteliers.com ~ Click title to read the article
Thursday, 25th February 2021
 

Wego and Thailand partner to drive GCC business, Solo Female Travel Trends and content marketing tips for every hospitality business owner.

Wego and Thailand partner to drive GCC business
Thursday, 25th February 2021

Thailand remains one of the top destinations among GCC travelers and ranked among top 5 countries for COVID-19 response. Wego has entered a partnership with Tourism Authority of Thailand to take travelers on an inspiring travel experience to explore the best of Thailand and to invite them to visit the country as soon as the restrictions are eased and once borders gradually open to all travelers >>

2020 Solo Female Travel Trends survey results
25 Feb 2021 : A 2019 non-gender specific study found that 76% of travelers had gone on a solo trip or were considering going >>

Looking at the Radar CoViD Sevilla
25 Feb 2021 : The global number of daily infections (per seven-day average) is now down to less than half of where it stood on January 11th, 2021, the day which hopefully marked the turning point in the pandemic >>

News from around the APAC region
25 Feb 2021 : Hotel industry and travel news from around the Asia Pacific region: Banyan Tree to expand into eight new global destinations, Prince Group unveils masterplan in Cambodia and more >>

HIGHLIGHT ARTICLE

Content Marketing Tips for Every Hospitality Business Owner
Thursday, 25th February 2021

An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel.

It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector >>

Does Your Plan Enable You to Seize Growth Opportunities?
The growth strategy you choose significantly influences your organizational plan, and especially your Marketing plan.

For your Marketing plan to support growth opportunities, it cannot be built or implemented within a silo. It needs to be integrated and aligned with all functions of the organization and especially with the organization’s overall strategy and with the Sales team >>

Ways Employees Now Think Differently About the Workplace
Workforce expectations have shifted significantly in the last year amid a surge in remote working, the office is no longer a place to sit at a desk trying to block out the background noise to hit that crucial 4pm deadline >>

In case you've missed it: Global eNews of February 24, 2020
Marriott International appoints new CEO and separate President, MO announces Vietnam expansion and divergent recoveries in Asia: history is not destiny >>

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