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 ITB 2026 Top News
Indonesia Promotes #GoBeyondOrdinary at ITB Berlin 2026
Friday, 6th March 2026
Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026...
Biodiversity under threat - can AI save nature?
Friday, 6th March 2026
At ITB Berlin, biologist Dr Frauke Fischer emphasised the importance of nature for industries such as tourism, animals are an important seismograph for climate events...
 ITB 2026 Top Articles
Trip com Group reinforces AI innovation and European collaboration at ITB Berlin
Friday, 6th March 2026
60% of interactions with the Group's AI Assistant (TripGenie) are now related to booking decisions, TripGenie's AI-assisted features see 300% year-over-year increase...
ITB Asia 2026 announces its theme
Friday, 6th March 2026
The travel industry is entering a new phase of transformation and as digital acceleration continues and traveller expectations evolve, sustainable growth increasingly depends on aligning technology, experi...
 News & Articles   (Click headline to read article)Click to view all the latest ITB and WIT News
Equality pays off - presentation of the Gender Equality Champion of the Year Awards
Friday, 6th March 2026
A hotel in Sri Lanka that employs only women and a South African tour operator received the Gender Equality Champion of the Year Awards at ITB Berlin...
Sustainable tourism for people and nature
Friday, 6th March 2026
Green Destinations presented awards for sustainable tourism projects at ITB Berlin, the global organisation will work even more closely with Messe Berlin in future...
ITB Berlin 2027 (March) marketing programs are open
Friday, 6th March 2026
In March 2027, we will be covering the world’s largest travel show in Berlin daily once again with fresh and 'a la minute' generated, and mostly exclusive, content...
Thailand presents 'The New Thailand' vision at ITB Berlin 2026
Thursday, 5th March 2026
Healing-led luxury, sustainable routes and hidden gems advance Thailand's world-class positioning in Europe under TAT's 'Unforgettable Experience: Healing is the New Luxury' concept...
Booking without headaches - safety and hospitality for the LGBTQ+-community
Thursday, 5th March 2026
At a panel discussion at the LGBTQ+ pavilion at ITB Berlin, representatives of the travel industry talked about how hotels and destinations can market inclusive tourism...
More women in leadership: how to make change happen
Thursday, 5th March 2026
A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective...
Changing times are challenging tourism
Thursday, 5th March 2026
Joschka Fischer urged the tourism industry to adopt forward-looking policies: a world without disasters will never exist...
ITB Berlin 2026 focuses on stability, innovation and international partnerships
Wednesday, 4th March 2026
At the opening press conference, Dr. Mario Tobias, Márcio de Jesus Lopes Daniel, Albin Loidl, and Mitra Sorrells stability, growth and innovation. At this year's opening press conference at the CityCube Berlin, Messe Berlin CEO Dr. M...
How Airbnb is moving from the city to rural regions
Wednesday, 4th March 2026
At ITB Berlin, the company’s chief strategist Nathan Blecharczyk spoke about Airbnb as the booking portal for a complete travel experience, the use of AI and Gen Z's affinity to nature...
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