| Latest News & Articles ~ Live from ITB Berlin 2025 (Click article to read) |
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The success of ITB Berlin mirrors a positive outlook for travel in 2025
11-Mar-2025 :: Additionally, the new ITB Americas has been announced, ITB Berlin 2025 registered 100,000 attendees over three trade visitor days, of these, 87 per cent are international – impressive proof of the global importance of the World's Lead... |
#ITB is over for another year
11-Mar-2025 :: My new hip certainly got a work out, but what are the impressions? There is a sense of unease driven by uncertainty... |
Giving power to local communities can be a boon for the hotel industry
11-Mar-2025 :: That was the gist of remarks made this afternoon at ITB Berlin 2025 by Marion Phillips, head of sustainability at Evaneos, and Rob Holmes, founder of GLP Films... |
Hotel industry moving from sustainability to regeneration
11-Mar-2025 :: The hotel industry is moving on from sustainability and heading more in the direction of regeneration, according to speakers at ITB Berlin 2025... |
Amazon warns on AI use amongst hoteliers
10-Mar-2025 :: One of Amazon Web Service’s (AWS) top executives has warned that AI has the potential to be even bigger than the advent of cloud computing... |
Sustainability is a top-down driven movement
10-Mar-2025 :: Speaking on the panel ‘Impactful Luxury Hoteliers: Redefining Luxury with Purpose’, Simon Stobbs, chief B2B sales officer and South Africa managing director for Wilderness, said that the company’s success since 1983 was ba... |
Industry still carries room for innovation
10-Mar-2025 :: There is still great room for ambition and innovation within the hospitality space, said speakers at ITB Berlin 2025... |
ITB Berlin 2026 (March) marketing programs are open
10-Mar-2025 :: In March 2026, we will be covering the world’s largest travel show in Berlin daily once again with fresh and 'a la minute' generated, and mostly exclusive, content... |
TUI aims for further growth and sees itself well-positioned for the future
8-Mar-2025 :: Experience and entertainment offerings are becoming increasingly important in the travel industry, and TUI wants to be part of this trend – leveraging millions of customer data points to create tailored... |
Groundbreaking technologies will fundamentally change the travel industry
7-Mar-2025 :: Trip and the World Travel & Tourism Council (WTTC) presented tourism gamechangers at ITB Berlin 2025: AI, super apps and trends such as sustainable travel and space tourism... |
UN Tourism Summit: Ministers from around the world discuss the future of tourism
7-Mar-2025 :: At the UN Tourism Ministers Summit, the participants spoke in favour of sustainable tourism concepts, peace is the prerequisite for growth and stability... |
India is increasingly important in tourism – on the international and domestic market
7-Mar-2025 :: India is among the world’s top five countries for outbound tourism: experts present exciting trends at ITB Berlin... |
Cloudbeds has outlined some of the strengths of AI for hoteliers
7-Mar-2025 :: Speaking at ITB Berlin 2025, the firm said that its management software is built on what it calls ‘causal AI’ and can not only analyse data, but that it can also give hoteliers advice on what to do in certain situations... |
Sabre Hospitality says sustainability issue for suppliers as AI race heats up
7-Mar-2025 :: Sabre Hospitality’s president laid out some of the myths in the travel industry, particularly when it comes to AI, in a session this afternoon at ITB Berlin 2025... |
Booking com outlines impact of AI at ITB
6-Mar-2025 :: Today in a crowded session at ITB Berlin 2025, Booking’s Matthias Schmid outlined how the company was implementing AI into its platform... |
Experiences need to be adapted across age cohorts as Gen Z further embraces travel
6-Mar-2025 :: Adaptability is key when it comes to marketing experiences to customers, said panellists at ITB Berlin 2025... |
Experiences sector recovering, but progress halting in places
6-Mar-2025 :: There needs to be a marked shift in how the travel industry markets experiences after a post-pandemic recovery has begun to slow... |
The impact of female leaders in propelling the tourism industry forward
6-Mar-2025 :: A Travel Industry Club panel at ITB Berlin underscored the importance of diverse teams in the tourism industry, particularly highlighting the need for increased female leadership... |
ITB Americas: New B2B travel trade show for the entire American continent
5-Mar-2025 :: ITB continues to expand: From 10 to 12 November 2026, ITB Americas will celebrate its debut as a B2B tourism trade show in Guadalajara, Mexico... |
ITB Berlin 2025 - Day 2: Fresh impetus for the travel industry
5-Mar-2025 :: After a busy first day, the international travel industry can look forward to more highlights at ITB Berlin 2025, and the mood among participants is positive... |
How hoteliers can leverage AI and Google
5-Mar-2025 :: Representatives of Google and Cendyn outlined on Tuesday at ITB Berlin 2025 on how hotel owners can leverage AI to drive bookings... |
Industry perceived as having structural issues
5-Mar-2025 :: Outside investors into the travel industry still believe that the sector has more structural deficits than others... |
Travel has rebounded, but more focus needed
5-Mar-2025 :: While travel has rebounded since the abatement of the Covid-19 pandemic, the industry still needs to do more to embrace younger travellers... |
Looking ahead with Rotana Hotels, the Middle East' leading hotel company
5-Mar-2025 :: Exclusive Interview: Eddy Tannous, COO of Rotana Hotels, was back at ITB Berlin this year and on the first day of the convention, he stood at the firm’s stand in the centre of the Messe Berlin convention centre; it was busy, and many ... |
AI is hot but other technologies are having huge impacts too, including VR and AR
5-Mar-2025 :: One of the keynote speakers at this year’s ITB Berlin has said that there has been a 'craze' within the industry as to the potential applications of AI... |
ITB Berlin 2025 – Day 1: The world of travel meets in Berlin
4-Mar-2025 :: ITB Berlin 2025 kicks off with great momentum: fully booked and with a record number of 5,800 exhibitors from over 170 countries, the show opens its doors today to trade visitors, exhibitors and buyers from the international travel industry... |
ITB Berlin 2025 kicks off with optimism in the travel and tourism industry, plus innovations on the global stage
4-Mar-2025 :: Taking as its slogan ’The World of Travel Lives Here’, ITB Berlin 2025 is taking place from 4 to 6 March 2025... |
EU Smart Tourism at ITB: Torino and Benidorm in focus
4-Mar-2025 :: Torino and Benidorm present their innovative approaches at ITB Berlin – Torino explores the impact of mega events, while Benidorm discusses sustainability and digital transformation... |
Diriyah is presenting itself as a destination that combines tradition and luxury
4-Mar-2025 :: Diriyah, the birthplace of the Kingdom of Saudi Arabia and the original home of the Al Saud royal family, is a unique destination that combines cultural and historical experiences with the modern pleasures of fine dining, nature, and dynami... |
Egypt strengthens tourism ties with Germany
4-Mar-2025 :: Historic opening of the Grand Egyptian Museum, July 3rd, 2025, the number of international visitors to Egypt increased by 5% in 2024... |
Host Country Albania to open ITB Berlin with a captivating show
3-Mar-2025 :: ITB Berlin 2025 will be officially opened by this year’s Official Host Country, Albania, with a spectacular ceremony on 3 March... |
Strong growth in 2024 – Outbound travel reaches 2019 levels again
3-Mar-2025 :: ITB Berlin is publishing the latest World Travel Monitor® findings of IPK International on global outbound travel trends in 2024, International tourism recorded strong growth in 2024, reaching 2019 levels again... |
Host country report: from hidden champion to rising star
1-Mar-2025 :: Albania will be welcoming the world and the travel industry openly at ITB Berlin 2025... |
ITB Berlin Convention 2025: Inspiration and ideas for the future of travel
28-Feb-2025 :: The challenges and tasks facing a tourism industry in transition are the focus of the ITB Berlin Convention 2025... |
ITB Host Country Albania presents a wide range of activities and attractions under the theme 'All Senses'
24-Feb-2025 :: As the Official Host Country of ITB Berlin 2025, Albania will showcase its rich cultural heritage and enchanting landscapes on the global stage... |
Focus on sustainable tourism and social responsibility
21-Feb-2025 :: From 4 to 6 March, ITB Berlin will set the pace in terms of sustainability and social responsibility topics... |
Positive industry outlook reflected at ITB Berlin 2025
21-Feb-2025 :: ITB Berlin is setting the pace shortly before the trade show begins: with 95 per cent of the display area already booked, a record number of international exhibitors from 165 countries as well as strong growth in key travel segments, the sh... |
The authentic flavours and traditions of Albania at ITB Berlin 2025
19-Feb-2025 :: ITB Berlin’s Official Host Country this year boasts a rich tapestry of cultural heritage and culinary traditions that have been preserved and celebrated for centuries... |
Costa Rica’s sustainable, experience-based tourism in the spotlight at ITB Berlin 2025
17-Feb-2025 :: Costa Rica is set to give visitors to ITB Berlin 2025 a taste of its dynamic approach to tourism blending sustainability, adventure, and cultural heritage... |
Strong African and Indian Ocean Presence in 2025
15-Feb-2025 :: This year’s ITB Berlin focuses on transformation under the theme 'The Power of Transition Lives Here', key topics crucial to Africa’s tourism industry include sustainability, digitalisation, and workforce development... |
13th Accessible Tourism Day on 5 March 2025 as part of ITB Berlin
10-Feb-2025 :: The German National Tourist Board (GNTB) will present national and international experts who will discuss strategies and progress on the topic of inclusion in travel... |
More international and bigger: Travel Technology at ITB Berlin 2025
10-Feb-2025 :: ITB Berlin is setting new standards with its Travel Technology segment and will once again be the global hub for technological innovations in the travel industry... |
LGBTQ+ Tourism at ITB Berlin 2025: A growing presence and new impetus
7-Feb-2025 :: From 4 to 6 March 2025, ITB Berlin is presenting an even larger and more diverse LGBTQ+ Tourism Pavilion in Hall 4-1, underlining the growing interest in and importance of the LGBTQ+ tourism market... |
New technologies and sustainable solutions for tomorrow’s travel industry
5-Feb-2025 :: The ITB Innovators platform continues to grow and puts the industry's pioneers centre stage and this year sees the presentation of 21 groundbreaking innovations – from hotel revenue management tools and virtual assistants to projects ... |
Medical & Health Tourism segment gives growth market a main platform
3-Feb-2025 :: Medical & health tourism is experiencing increasing demand worldwide and as a result, ITB Berlin’s Medical & Health Tourism segment is registering major dynamic growth... |
Luxury travel segment ’Home of Luxury’ moves to the Palais am Funkturm
26-Jan-2025 :: This March at ITB Berlin, the Home of Luxury is once again the venue for the luxury travel industry, for the first time offering an exclusive platform for networking, events and meetings in the Palais am Funkturm... |
ITB Berlin Convention 2025: Comprehensive programme to guide a travel industry in transition
26-Jan-2025 :: This year, the world's leading trade event for the tourism industry will once again present an extensive programme with renowned experts, top-class presentations and exciting debates... |
Host Country 2025: Tracing Albania’s rich history and deep cultural transformation
17-Jan-2025 :: As tourists continue to flock to Albania throughout the year, they are drawn not only to the country's natural beauty, but also to its rich history and profound cultural transformation... |
ITB Berlin Convention 2024: Trends, best-practices and top innovations at first hand
14-Jan-2025 :: Global tourism is facing extensive tasks and challenges; whether it's a shortage of skilled workers, climate justice or the impact of artificial intelligence - at the ITB Berlin Convention 2024, 400 top speakers from international companies... |
Albania is the Host Country of ITB 2025
3-Jan-2025 :: At ITB Berlin the Albanian Tourism Minister Mirela Kumbaro and Dr... |
