| Latest News & Articles ~ Live from ITB Berlin 2026 (Click article to read) |
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Equality pays off - presentation of the Gender Equality Champion of the Year Awards
6-Mar-2026 :: A hotel in Sri Lanka that employs only women and a South African tour operator received the Gender Equality Champion of the Year Awards at ITB Berlin... |
Sustainable tourism for people and nature
6-Mar-2026 :: Green Destinations presented awards for sustainable tourism projects at ITB Berlin, the global organisation will work even more closely with Messe Berlin in future... |
Biodiversity under threat - can AI save nature?
6-Mar-2026 :: At ITB Berlin, biologist Dr Frauke Fischer emphasised the importance of nature for industries such as tourism, animals are an important seismograph for climate events... |
ITB Asia 2026 announces its theme
6-Mar-2026 :: The travel industry is entering a new phase of transformation and as digital acceleration continues and traveller expectations evolve, sustainable growth increasingly depends on aligning technology, experience design and business strategy a... |
Indonesia Promotes #GoBeyondOrdinary at ITB Berlin 2026
6-Mar-2026 :: Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026... |
Trip com Group reinforces AI innovation and European collaboration at ITB Berlin
6-Mar-2026 :: 60% of interactions with the Group's AI Assistant (TripGenie) are now related to booking decisions, TripGenie's AI-assisted features see 300% year-over-year increase... |
ITB Berlin 2027 (March) marketing programs are open
6-Mar-2026 :: In March 2027, we will be covering the world’s largest travel show in Berlin daily once again with fresh and 'a la minute' generated, and mostly exclusive, content... |
Thailand presents 'The New Thailand' vision at ITB Berlin 2026
5-Mar-2026 :: Healing-led luxury, sustainable routes and hidden gems advance Thailand's world-class positioning in Europe under TAT's 'Unforgettable Experience: Healing is the New Luxury' concept... |
Booking without headaches - safety and hospitality for the LGBTQ+-community
5-Mar-2026 :: At a panel discussion at the LGBTQ+ pavilion at ITB Berlin, representatives of the travel industry talked about how hotels and destinations can market inclusive tourism... |
More women in leadership: how to make change happen
5-Mar-2026 :: A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective... |
Changing times are challenging tourism
5-Mar-2026 :: Joschka Fischer urged the tourism industry to adopt forward-looking policies: a world without disasters will never exist... |
ITB Berlin 2026 focuses on stability, innovation and international partnerships
4-Mar-2026 :: At the opening press conference, Dr. Mario Tobias, Márcio de Jesus Lopes Daniel, Albin Loidl, and Mitra Sorrells stability, growth and innovation.... |
How Airbnb is moving from the city to rural regions
4-Mar-2026 :: At ITB Berlin, the company’s chief strategist Nathan Blecharczyk spoke about Airbnb as the booking portal for a complete travel experience, the use of AI and Gen Z's affinity to nature... |
Medical spas want to become more visible
4-Mar-2026 :: Providers of medical spa services want more recognition as pioneers of natural lifestyles, they are courting subsidies from the public health sector and young customers... |
Leadership Exchange: Strategic questions for the next 20 years
4-Mar-2026 :: At the Leadership Exchange organised by Phocuswright and ITB Berlin, international industry leaders discussed four key questions for the future and set strategic priorities for the next two decades... |
Sabre unveils once-in-a-generation company rebuild and its AI-first platform at ITB Berlin 2026
4-Mar-2026 :: With its unified, AI-native cloud-based architecture, Sabre enters the agentic era with intelligent retailing, autonomous workflows, and enterprise-grade governance at scale... |
EU Commissioner Tzitzikostas calls for sustainable tourism
4-Mar-2026 :: EU Commissioner Tzitzikostas announces EU strategy as 'crisis- and future-proof tourism model'... |
ITB Berlin 2026: 60 years as international platform for tourism, markets, and innovation
3-Mar-2026 :: On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days... |
Adventure travel evolved from 'Granola-Crunchy Ecotourism' to an experiential market
3-Mar-2026 :: Founded in 1990, the Adventure Travel Trade Association (ATTA) emerged at a time when adventure travel was still a niche segment, limited in scale, reach, and structure... |
2026: Travel’s race to scale agentic AI
3-Mar-2026 :: Phocuswright research shows travel companies are accelerating AI adoption: 60%+ are experimenting with or scaling agentic AI, and 62% expect higher tech budgets in 2026... |
Angola’s economy in transition: Tourism drives diversification and sustainable growth
3-Mar-2026 :: Angola is undergoing a period of profound economic transformation and after years of strong dependence on the oil sector, the country is now pursuing a consistent diversification strategy... |
Angola approves €449 Million investment in tourism infrastructure
2-Mar-2026 :: Angola’s President João Manuel Gonçalves Lourenço has approved a public investment of €449 million to expand integrated infrastructure in the country’s key tourism regions... |
Host Country Angola opens anniversary edition with spectacular show
2-Mar-2026 :: The anniversary edition of ITB Berlin will open on 2 March with an opening gala featuring this year's Host Country, Angola: Official speeches, cultural performances and visual presentations will provide insights into the destination's rich ... |
Stable international travel, holidays dominate, South America with strong growth
27-Feb-2026 :: Shortly before the start of ITB Berlin, the international travel industry is sending a clear signal: year-on-year, international trips worldwide rose by four per cent in 2025... |
ITB Berlin Convention 2026: Charting a course between crises and AI
26-Feb-2026 :: How will we travel in the future? The ITB Berlin Convention 2026 will provide a wide range of answers with a high-calibre programme that looks at a travel world in transition... |
ITB Berlin 2026 celebrates its 60th anniversary
25-Feb-2026 :: ITB Berlin 2026 celebrates its 60th anniversary: Invitation to the opening press conference and other important press events... |
ICRT global becomes CSR Partner of ITB Berlin
24-Feb-2026 :: ITB Berlin and ICRT Global launch a CSR partnership and global scholarship opportunity for responsible tourism professionals... |
TO DO Award 2026 goes to Tunisia and Nepal
23-Feb-2026 :: Wildyness and 3 Sisters Adventure Trekking honoured for their commitment to socially responsible tourism... |
ITB Berlin 2026 is fully booked – anniversary edition with a global appeal and clear focus on trends
23-Feb-2026 :: With over 160 countries, strong ticket sales and a high-calibre convention, the trade show is looking forward to numerous anniversary events, new guided tours, the launch of MIA, a 24/7 chatbot, and headline topics ranging from AI to sustai... |
60 years of ITB Berlin: 15 special anniversary moments on the Berlin Exhibition Grounds
23-Feb-2026 :: From 3 to 5 March 2026, ITB Berlin is marking its sixtieth anniversary with some special highlights: from an after-work event and a journey through time in a DeLorean to community art and a 60-second round of applause, the industry will be ... |
Ready for kick-off: Angola to take center stage as the Host Country of ITB Berlin 2026
20-Feb-2026 :: Angola, the official Host Country of ITB Berlin 2026, is the focus of the international travel industry and the country from southwest Africa is showcasing its cultural diversity, spectacular natural beauty and a vision for sustai... |
LGBTQ+ Tourism Pavilion showcases inclusion as a growth strategy – new partners and Spain take centre stage
12-Feb-2026 :: The LGBTQ+ Tourism Pavilion in Hall 4.1 brings together new strong partners such as Booking, Queer Destinations, Grindr and Turespaña at ITB Berlin 2026.... |
When health becomes a reason to travel: ITB Berlin 2026 boosts Medical & Health Tourism
11-Feb-2026 :: The Medical & Health Tourism Pavilion is expanding and will bring together international exhibitors, European partners and, for the first time, Charité – Universitätsmedizin Berlin at ITB Berlin... |
ITB China officially announces Georgia as partner destination for 2026
3-Feb-2026 :: Georgia has been appointed Official Partner Destination of ITB China 2026, taking place in Shanghai, underscoring its strategic focus on the Chinese outbound travel market and a new phase of cooperation in destination promotion, industry ex... |
Travel technology at ITB Berlin 2026: AI, agentic commerce and global innovations are shaping the future of travel
30-Jan-2026 :: Six fully booked tech halls, international exhibitors and a new Travel Tech Track in the convention programme: at the World's Leading Travel Trade Show, global players will show how pioneering technologies are changing travel – from p... |
ITB Berlin 2026 launches ITB Navigator for matchmaking and trade show preparation
29-Jan-2026 :: The digital ITB Navigator is now live, making it easier for participants to prepare for the trade show... |
Trends and innovations for sustainable tourism
29-Jan-2026 :: From 3 to 5 March 2026, more than 50 exhibitors from 27 countries will present their sustainable and adventure travel products in the Adventure Travel & Responsible Tourism segment at ITB Berlin... |
Airbnb co-founder to speak about the importance of nature tourism at ITB Berlin Convention
21-Jan-2026 :: With interest in nature tourism growing across Europe, ITB Berlin 2026 is for the first time entering into a Premium Partnership with Airbnb in order to promote nature stays and boost development in rural regions... |
ITB Berlin Convention 2026: Diverse programme sets new trends and discusses the future of tourism
15-Jan-2026 :: An extensive and diverse programme awaits participants at the ITB Berlin Convention 2026, under the forward-looking motto ‘Leading Tourism into Balance’, renowned speakers will discuss the most important trends and topics in the... |
Exclusivity meets business: Applications open for the ITB Buyers Circle
12-Jan-2026 :: ITB Berlin 2026 is offering senior buyers access to an exclusive network – featuring insights, trends and exclusive privileges at the World’s Leading Travel Trade Show... |
Tourism in Balance: ITB Berlin Convention 2026 Leads the Way
5-Jan-2026 :: ITB Berlin is celebrating 60 years, and under the guiding theme 'Leading Tourism into Balance', the world’s largest industry think tank will focus on the key questions shaping the future of global tourism... |
Angola is the official host country of ITB Berlin 2026
5-Jan-2026 :: Angola, located in southwest Africa, and the World's Leading Travel Trade Show officially announce their partnership for the sixtieth anniversary of ITB Berlin in 2026... |
The future of travel starts today!
5-Jan-2026 :: Good morning and welcome to the third and final day of ITB Asia 2025! What a ride it’s been! From conferences to meetings to chance encounters on the show floor, this year’s record-breaking edition of the show has really br... |
Best Western Hotels & Resorts champions sustainable hospitality across Asia
4-Jan-2026 :: BWH Hotels, a company known for its commitment to sustainability in the industry, is celebrating an important milestone at ITB Asia this year... |
Inside the AI revolution transforming the travel industry
4-Jan-2026 :: Today, HotelPlanner’s Chief Technology Officer, Bryce Fosdick, and President EMEA, Bas Lemmens, will take part in a fireside chat on the future of AI innovation in travel... |
