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 Latest News & Articles ~ Live from ITB Berlin 2019   (Click article to read)
One-on-One on Personalization with Juanjo Rodriguez, CEO of The Hotels Network
20-Mar-2019 :: Exclusive Feature: The Hotels Network, an innovative company offering technology designed to help hotels increase their revenue through 'predictive personalization' to encourage direct bookings, was founded by CEO  in 2015...
ITB Asia 2019 and ITB Berlin 2020 marketing programs are now open
14-Mar-2019 :: From October 16 to 18, 2019, our journalists and bolggers are back at ITB Asia in Singapore for the forst time and in March 2020, we will be covering the world’s largest travel show in Berlin live daily again, our 11th year!...
Mobile Wallets Outpace Credit Cards as Preferred Payment Method for Travel
13-Mar-2019 :: Smart phones payments now outpace credit cards for travel expenses with some 36 percent of travel transactions were settled via eWallets like WeChat or Paypal, credit cards accounted for 22 percent, debit cards 12 percent, and bank transfer...
Looking back at last week at the ITB Berlin
13-Mar-2019 :: The biggest show on earth is behind us, ITB Berlin 2019 welcomed 113,500 trade visitors, 3% more than in 2018 – and we had the chance to communicate with many of them...
Overtourism: Too Much of A Good Thing Hurts Travel
13-Mar-2019 :: In tourism, there is a problem with too much success and in fact, while tourism has long played a deep and beneficial role in the economic development of many countries, overtourism is now becoming such a troubling development that that eve...
Social Media: Keep It Real – and Honest
13-Mar-2019 :: Part of building a brand is the need to stay authentic and honest, and where else to display that than on social media? Even so, how authentic – or how honest –a company should be is a lingering question...
AccorHotels Keen to Mine Data Of Super Rich
13-Mar-2019 :: Not even the super-rich are immune to having their data mined – that’s because upstarts like John Paul, AccorHotels’ concierge division, want to drive sales by looking into their phones and offering them just what they wan...
Hotels Seek to Tap into Sensory Cues
13-Mar-2019 :: Hotels already use scents and sounds to relax patrons – but one German academic speaking at the ITB Berlin says they should also add touch to the mix...
Ritz-Carlton Offers Volunteering Excursions For Super Rich
13-Mar-2019 :: Puttin’ on the Ritz now apparently includes taking out the trash at the Ritz-Carlton, which is entertaining superrich guests by asking them to help staff clean up...
ITB Berlin 2019: Robust and resilient – the global growth engine that is the travel industry continues at full pace
12-Mar-2019 :: Uninterrupted growth at a high level: despite a slowdown in the world economy demand within the world’s travel industry remains extremely stable...
Last-Minute Tour Bookings Next Big Opportunity For Portals
12-Mar-2019 :: Dynamic pricing for last-minute tours represents the next big opportunity for the tourism industry, said one expert at the ITB in Berlin...
Metropolo Hotels CEO: Allow Options, and Choice
12-Mar-2019 :: Benjamin Lacoste, CEO of Metropolo Hotels, is very optimistic about the future, his brand focuses on Chinese culture and the number of outbound travelers from China is increasing at an exponential rate...
Super Luxe Offerings Reel in the Rich
12-Mar-2019 :: Marketing to the super rich only makes sense if companies can recoup the cost, 'there’s no point in catering to extremely rich people unless you have very expensive things to sell them,' said Doug Lansky, a former television host on t...
AI To Relieve Hotel Front Desks of Admin Toil
12-Mar-2019 :: Artificial intelligence (AI) will enable hotel front desk staff to focus on customer needs rather than administrative drudgery, said one expert speaking at ITB Berlin...
Adventure Travel Pros Drive Sales With Psychology
12-Mar-2019 :: The Adventure Travel Trade Association (ATTA) is employing a psychological method called 'behavior smart' to increase sales, its director told an audience at ITB Berlin...
Taj Hotels CEO: Keep Disruptors at Bay
12-Mar-2019 :: Puneet Chhatwal, CEO of Taj Hotels Resorts and Palaces, says that product is not gone, it's changing, he said...
Accor's Chris Cahill: 'Luxury Today Has Been Democratized'
12-Mar-2019 :: There has been much discussion of the new role of luxury hotels, the so-called 'augmented hospitality' that goes far beyond the actual building, destination or the 'bling-bling' luxury of the past decades...
Start-ups Using Airbnb to Attract Talent, Cut Costs
11-Mar-2019 :: Tech start-ups are using Airbnb to cut costs and make long-term stays more palatable to younger workers, a travel exec said at ITB Berlin...
HR Departments Should Consider Employee Travel Needs
11-Mar-2019 :: Companies can attract and retain talent by improving the corporate travel experience, an expert speaking at ITB Berlin said...
Super Brand National Geographic: Diversify, Experiment, Engage
11-Mar-2019 :: There is a glut of information and readers are overwhelmed with choices – the average person stops on a story or page for less than 10 seconds...
Business travel in 2019: Continuing To Surge
11-Mar-2019 :: A new year means new opportunities, challenges and trends, not least for business travel, says Catherine Logan, regional vice president for EMEA at the Global Business Travel Association, speaking at ITB in Berlin...
Luxury: It's All About Authenticity, Sustainability
11-Mar-2019 :: Eliza Jean Reid, the First Lady of Iceland, says that today’s luxury travelers are seeking more authentic experiences and a deeper connection with the destination they are visiting...
Airbnb CEO: Work Backwards to Expand
11-Mar-2019 :: Airbnb might already be a Travel Super Brand, it’s the most searched travel brand on the internet these days – its name is now both a noun and a verb, but as Airbnb Homes President Greg Greeley says, there's no plans to stop wit...
Trip com Exec Says Customization Key to Growth
11-Mar-2019 :: Travel websites that want to 'go global' need to focus on the mobile experience and fraud risks in order to grow, an executive at Trip...
Uganda's Future is Tied to The Welfare of Gorillas, Other Wildlife
10-Mar-2019 :: Wildlife and tourism go hand-in-hand in countries like Uganda and securing growth in the travel sector is directly related to the health of the country's gorilla population and other wildlife, Ugandan officials said at this week's ITB conve...
YouTube: Don't 'Dump and Run'
9-Mar-2019 :: Think of YouTube as just another social media platform? It's not, says Michael Collins, founder and managing director of Ireland-based TravelMedia, it's actually much, much more and the possibilities are endless and best of all, unlike Face...
Hoteliers Should Skip Gadgets And Offer Good Wifi, Netflix
9-Mar-2019 :: Future hotel rooms will contain most of the conveniences found in today’s homes, said one expert speaking at ITB Berlin...
Rotana CEO: Going Where No One Goes Is The Winning Strategy
9-Mar-2019 :: Most hoteliers eying the world's hotspots as new markets might be put off by conflict, poverty or even the lack of tourists, credit cards or lettuce...
The three top stories at ITB Berlin
9-Mar-2019 :: Virtual Reality offers great opportunities for experiencing trade shows – Germany is worldwide leader in cycle tourism – Chairman of Malaysia Tourism on the prospects for medical and eco tourism...
Chinese Tourists Don’t Just Want To Shop, Expert Says
9-Mar-2019 :: Chinese tourists are looking for richer cultural experiences when venturing abroad, an expert in China’s tourism research industry said at the ITB in Berlin...
German Industry Seeks To Cut Travel
9-Mar-2019 :: German multinationals are cutting travel to save money and retain travel-weary employees, an executive said at the ITB in Berlin...
Thyssenkrupp Says Virtual Sales Solution Can Cut Travel Budgets
8-Mar-2019 :: Thyssenkrupp is pitching its virtual reality platform at the ITB in Berlin this week, claiming that it can help corporates cut airfare costs by up to 50 percent, a company executive said...
Tunisia: The Times They Are A Changin'
8-Mar-2019 :: Mediterranean villages, sandy beaches and red mountains, Roman ruins and the mighty Sahara – a decade ago, Tunisia was a tourist paradise...
AI Can Convert Tour Website Clicks into Customers
8-Mar-2019 :: Tour operators should be using more artificial intelligence (AI) to convert traffic to their websites into bookings, according to an expert speaking at the ITB Berlin...
'Heat Maps' Help Hoteliers Make Sense of Big Data
8-Mar-2019 :: Hoteliers are drowning in data, but various cloud-based software providers serving the hotel industry can crunch the numbers for them, one expert at the ITB in Berlin promised...
Brexit - Turmoil and Uncertainty Ahead
8-Mar-2019 :: The UK is leaving the European Union in a few weeks and that is causing no small amount of anxiety for travelers, expats and of course those in boardrooms...
'Instagram of Travel' Build a Global Travel Community with Inspiration for Trips
8-Mar-2019 :: Mapify co-founder and CEO Patrick Haede says his company intends to pioneer harnessing social media to promote travel in a completely new way...
Video Is Key To Promoting Tours and Festivals, Expert Says
8-Mar-2019 :: Long-form travel videos are the best way to promote tours online, according to an expert speaking at the ITB in Berlin...
Tours Should Move Sales Online to Attract Millennials
7-Mar-2019 :: Only 15 percent of tours are currently booked online, but that number is likely to jump in the coming years, especially in Asia, according to a tourism expert speaking at the ITB in Berlin...
Robots Help Make Service More Personal
7-Mar-2019 :: As hoteliers and travel marketers struggle with personalization to enhance the guest experience and increase growth, robots are here to help...
Maximize Guest Engagement With Chatbots, SABA Hospitality Says
7-Mar-2019 :: Think that chatbots are a bad idea in hospitality, and will depersonalize the experience for guests and drive down sales? ...
Tourism Boards Seek To Connect With Chinese Tourists
7-Mar-2019 :: Tourism boards that want to market to Chinese tourists need to be more than just friendly – they should also use big data and Chinese social media sites to target those who would be most likely to want to visit, according to experts a...
'It's the Personal, Stupid': Travel Advertising Still Full of Challenges
7-Mar-2019 :: More data to close gaps, more visual storytelling and more social media – those are the top trends in travel advertising, said Matthieu Betton, general manager Europe of Sojern, a global travel consultancy...
International travel outperforming economic growth
7-Mar-2019 :: Growth is coming from all regions worldwide, also from the mature markets Europe and North America, but the strongest gains came from Asian and Latin American markets...
The 'Hawaii of Africa': Sierra Leone Aims For A Comeback
6-Mar-2019 :: The small west African country of Sierra Leone is usually with synonymous with desperate poverty, a brutal civil war and 'blood diamonds' – and more recently, Ebola...
Invest in Vetting Customer Data, Expert Says 
6-Mar-2019 :: Travel merchants should seek to collect high-quality data before investing in programs to sort said data, a travel industry data expert said Wednesday at the ITB in Berlin...
TripAdvisor: 'Trust is Our Business Model'
6-Mar-2019 :: Trust, it's all about trust, TripAdvisor founder and CEO Stephen Kaufer says about the strategic development of TripAdvisor...
Mobile Payments Grow in Asia, US, lag in Europe
6-Mar-2019 :: Mobile payments are now the second-most preferred way for customers to pay for travel, and the trend is growing in Asia and North America, but lagging in Europe, a travel expert said at the ITB trade show in Berlin Wednesday...
Amazon Says Customers Will Pay More for Good User Experience
6-Mar-2019 :: Consumers will pay more for a convenient online shopping executive, Thomas Gmelch, Head of Travel & Mobility, Amazon Pay said...
The Future of Mental Wellness is Now
6-Mar-2019 :: In 2019, expect more increasingly mental wellness, says Michael Altewischer of Wellness-Hotels & Resorts GmbH; In fact, compared to 15 years ago, when most guests wanted to go to resorts or spas for beauty, there's a sea change in ...
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