The travel industry is entering a new phase of transformation and as digital acceleration continues and traveller expectations evolve, sustainable growth increasingly depends on aligning technology, experience design and business strategy around people.

ITB Asia, co-located with MICE Show Asia and Travel Tech Asia, will take place from 21–23 October 2026 at Sands Expo & Convention Centre, Singapore.

The 2026 theme, “Experiences in Motion: Human-Centred Innovation in Travel & Tourism,” reflects the industry’s shift towards experience-led growth powered by people-first thinking.

The edition will bring together destinations, travel brands, technology providers and senior decision-makers to examine how immersive experiences, business events and intelligent technologies can be integrated to drive stronger engagement, operational resilience and long-term value across the travel ecosystem.

As a leading B2B marketplace in Asia Pacific, ITB Asia provides a strategic platform for organisations seeking to expand their regional footprint, strengthen partnerships and access qualified buyers from key outbound and domestic markets.

Whether you are looking to showcase solutions, explore new products or gain strategic insight into the future direction of travel, ITB Asia 2026 offers direct access to the conversations and connections shaping the industry’s next phase of growth.