Global Newsletter: February 22, 2021
4Hoteliers.com ~ Click title to read the article
Monday, 22nd February 2021

For the first time, younger travelers insure the majority of trips, vaccine rollout already felt on travel and how we increased mobile booking conversion 33% in a pandemic year.

For the first time, younger travelers insure the majority of trips
Monday, 22nd February 2021

Studies report a drastic decline in travel by older generations, as younger travelers become the most insured demographic amidst COVID-19. Prior to the pandemic, most insured trips were for the 50 and above age bracket. Now, 60% of travelers purchasing travel insurance are under the age of 50 >>

US hotel performance for January 2021
22 Feb 2021 : The US hotel industry showed higher performance levels from the prior month >>

Impacts of Covid-19 vaccine rollout already felt on travel
20 Feb 2021 : In the first two months since the Covid-19 vaccine rollout began, travel insurance aggregators say the impact on traveler trends can already be seen >>

News from around the APAC region
21 Feb 2021 : Hotel industry and travel news from around the Asia Pacific region: Australia to launched tourism campaign to boost domestic tourism, Hua Hin Airport to be further upgraded in Thailand and more >>

NYC back on top and leads the US construction pipeline
18 Feb 2021 : In the recent US Construction Pipeline Trend Report, at the close the fourth quarter of 2020 and after more than 6 quarters since leading all US markets in the number of pipeline projects, New York City has regained top billing again with 150 projects/25,640 rooms >>

Cautious optimism for Chinese outbound tourism in 2021
17 Feb 2021 : After the start of the Chinese New Year, we find ourselves in a similar situation as SARS in hoping that the restart, the 'revenge consumption', will bring back Chinese visitors. Research shows that more than 2/3 of Chinese outbound travellers plan to travel long-distance as soon as possible again >>


Where The Money is
Monday, 22nd February 2021

For so many years, hoteliers who made the decision to switch to club management were looked down upon by their 'true hospitality' colleagues.

After all, running a club used to be tantamount to regulating a flock of entitled folks proud to belong where their money would isolate them from the riffraff. A place where they could insist on keeping the Reuben on the menu and restrict access to a number of minorities including invented ones >>

How we Increased Mobile Booking Conversion 33% in a Pandemic Year
2020 is a year that most hotels don’t want to remember, with many closing their doors in both the first and second waves of the pandemic. Plus consumer behavior changed dramatically and hotels had to adapt. As mobile bookings increased, so too did the need to improve mobile conversion for hotels >>

How Can Enhancements Help to Improve Your Average Booking Value?
As a hotelier, this is the time to take stock, plan for reopening (whenever that may be) and innovatively think of ways to improve your average booking value >>

What a Chinese New Year Without Travel Means for Retail
Restricting the world’s largest human migration is expected to shift shopping patterns online and in store >>

Branded Residences – An Evolving Trend in India
Branded residence, a concept that first started in the US in the 1920s, has become a global phenomenon in the past two decades >>

The 6 Top Consumer Trends to Watch in 2021
Wise marketers will understand that consumers have been affected by the Pandemic in big and small ways >>

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