Accor announces the global launch of 'Accor Key', Marriott opens its 50th hotel in the Shanghai region and hospitality trends that require a shift in strategy.

Accor announces the global launch of 'Accor Key'
Wednesday, 10th February 2021

Accor announced the global roll-out of its digital key solution, 'Accor Key', in line with the Group’s strategy to provide a contactless guest journey in its facilities. Accor will also help reduce the amount of plastic used for traditional key cards and cardboard for the key holder >>

Marriott celebrates opening of 100th JW worldwide
10 Feb 2021 : JW Marriott has opened JW Marriott Tampa Water Street, plus its 50th hotel in the Shanghai region >>

Dubai partners to facilitate to become the preferred destination for tourism
10 Feb 2021 : The GDRFA-Dubai and Dubai Tourism partnership agreement will facilitate the issuance of residency permits for investors, entrepreneurs, and retirees, along with other relevant processes >>

WTTC: Governments should abandon the concept of ‘high-risk countries’ and instead focus on ‘high-risk travellers’
10 Feb 2021 : Entire populations are not infected and should not all be labelled as ‘high-risk’, individual traveller risk assessment through comprehensive testing and use of technology will avoid exporting the virus >>

HIGHLIGHT ARTICLE

Hospitality Trends that Require a Shift in Strategy
Wednesday, 10th February 2021

While some may sit back and wait for things to 'return to normal,' others understand that the landscape has shifted and hospitality may never look the same.

To set themselves up for success in this new normal, owners and operators must adapt their strategies to meet evolving industry trends >>

How to Adapt from Chaos to Creative New Solutions
Management lessons from COVID-19 for 2021. How is it possible to lead effectively as we move beyond the relative chaos and uncertainty of 2020 and prepare for the future? >>

Vision 2050 – 2nd Edition
The Recovery Year For Hotels: The final US lodging industry numbers for 2020 came out and RevPAR literally finished at half of where it finished in 2019—that’s right, half! >>

In case you've missed it: Global eNews of February 09, 2021
Is togetherness the next destination for travel?, Langham recognised, hotel sales for today’s remote buyers and welcome to travellers anonymous >>