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Global Newsletter: February 08, 2021
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Monday, 8th February 2021
 

IHG evolves its brand as it looks ahead, Hyatt launches 'The Great Relocate', KOL marketing and is Airbnb showing hotels the way again; How to bounce back from the pandemic?.

IHG evolves its brand as it looks ahead
Monday, 8th February 2021

Today the company looks ahead as the world – waiting to fully embrace travel once more – reiterates the importance of the industry and travel as an agent for positive change.

IHG Hotels & Resorts has headed into 2021 by refreshing its brand to further reflect the hotel group's purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world >>

Hyatt launches 'The Great Relocate'
7 Feb 2021 : Hyatt hotels across Europe, Middle East and Southwest Asia are now available to book for a minimum 29 days at a flat rate >>

Radisson reinforces its position across the Middle East
8 Feb 2021 : Despite the challenges, due to the current circumstances, Radisson Hotel Group has started moving towards normality with a host of expansion and opening announcements over the past months >>

Saudi Arabia's asset management industry resilient
6 Feb 2021 : Cautiously optimistic in 2021. KPMG published its first edition of the Asset management review, analyzing the industry's financial performance through the lens of twelve large asset management firms regulated by the Capital Market Authority >>

HIGHLIGHT ARTICLE

Is Airbnb Showing Hotels the Way Again; How to Bounce Back from the Pandemic?
Monday, 8th February 2021

In the wake of the Covid-19 pandemic, the hospitality industry has shambled off down as one of the worst affected sectors and amidst the gloom, Airbnb once again rises to the top.

Utilizing their expertise and swiftly transforming themselves to make the best out of the present-day travel scenario. From refunding bookings amounts to offering experiences online, they have been able to engage and retain their two primary stakeholders – guests and hosts >>

Five Trends Shaping KOL Marketing on Bilibili in 2021
Bilibili started 2021 on a high, announcing plans for an IPO in Hong Kong that could raise over $2 billion. That came on the back of impressive results for Q3 of 2020, which saw the company record 74 percent year-on-year growth in revenue >>

​Return to Travel? Help Governments to Better Understand the Options
The travel industry has always stood for innovation and many initiatives around 'return to travel' are starting to crop up, however overall progress is still slow and common standards are minimal amongst some governments and health officials across the globe.

I had the pleasure of asking UK Prime Minister Boris Johnson a pertinent question at a Downing Street press conference >>

In case you've missed it: Global eNews of February 05, 2021
Business Travel: full recovery expected by 2025, prototype for a carbon-neutral hotel, social repercussions of pandemics and the evolution of malls >>

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