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Global Newsletter: February 27, 2019
4Hoteliers.com ~ Click title to read the article
Wednesday, 27th February 2019
 

Hyatt and Homeinns to develop new China brand, hotels are wasting valuable data without even knowing it, how CRM has evolved the digital landscape and the threat of mobile fraud.

Hyatt and Homeinns enter into strategic JV to expand footprint across China
Wednesday, 27th February 2019

Hyatt Hotels Corporation and BTG Hotels have entered a strategic joint venture to create a new hospitality brand.

The brand, to be named later, is aimed at meeting the evolving needs and aspirations of a growing number of young travelers in the upper-midscale segment in China, providing them with a seamless and premium travel experience >>

New offerings boost Bahrain's tourism sector
27 Feb 2019 : Benefitting from a diverse portfolio of tourist draws including UNESCO World Heritage sites, the popular and growing annual Formula 1 Gulf Air Bahrain Grand Prix event, and a variety of high-end retail developments and hotels, Bahrain’s tourism sector has been a notable economic success story in recent years >>

Global hotel transaction volumes to hold steady in 2019
27 Feb 2019 : Asia Pacific is the only region expecting growth in hotel transaction volumes this year, region’s transaction volumes spurred by trades in Japan and Singapore >>

HIGHLIGHT ARTICLE

Hotels Are Wasting Valuable Data Without Even Knowing It
Wednesday, 27th February 2019

The world is on a mission to go green and the hotel industry is joining the movement, starting with removing plastic straws from their properties, major hotel chains are trying to reduce the amount of plastic being used to help preserve our earth.

Reducing waste is crucial to helping the environment and going green as reducing data waste is integral to enhancing a hotel’s performance and improving its business.

With hotel data, it’s the same. Hotels are wasting valuable data without even knowing it and they need to start 'going green' in regards to saving their business environments. By wasting data, hotels are losing major opportunities and revenue generating potentials >>

How CRM Has Evolved the Digital Landscape
People are more aware of how important data is when it comes to making decisions about pricing, marketing campaigns, investment and hiring, but as this data management grows increasingly complex, hotels have shifted their focus to software platforms that can assist them with make these important business-focused decisions >>

The Threat of Mobile Fraud
Fraudulent activities on shopping apps have cost the e-commerce industry $275 million as of Q1 2018, putting customers and retailers alike at risk. A Gartner report indicates that by 2019, mobile malware will amount to one-third of total malware reported in standard tests >>

A/B vs Variant: What’s Best for Testing Hotel Website Messaging?
One subject that hoteliers ask us about time and again at Triptease is how to test their website messaging and find out what performs best. For a long time A/B testing was considered the pinnacle of website testing, with countless messaging providers claiming to be able to offer an A/B service for hotels >>

How Tech is Taking Over London Office Leasing
As London’s tech sector continues to grow both in size and prominence, it’s increasingly rivalling the capital’s long established financial services sector when it comes to employing top talent and leasing quality office space >>

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