2019 travel advertising, Carlson Wagonlit Travel unveils its new name, how France’s mountain hotel industry is exploring new routes and the migration of the immersion wellness resorts.

2019 travel advertising, Carlson Wagonlit Travel unveils its new name
Tuesday, 26th February 2019

Survey respondents include travel marketers working to maximize annual budgets of less than $50,000 all the way up to those managing multi-million dollar budgets, representing brands across the spectrum of airlines, hotels, destination marketing organizations (DMOs), cruise companies, online travel agencies (OTAs), metasearch, attractions, homesharing, and more.

The report is a must-read for travel marketers who want to better understand industry best practices and establish a benchmark for their approach against others in the industry >>

Carlson Wagonlit Travel unveils its new official name, CWT
26 Feb 2019 : The three-letter classification combines honoring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses >>

Singapore Airlines opens digital innovation lab
25 Feb 2019 : Singapore Airlines has formally opened its new digital innovation lab, known as KrisLab, as part of the SIA Group’s significant investment programme aimed at making it the world’s leading digital airline >>

European hotel rooms see strong growth in value
26 Feb 2019 : Hotel values across Europe registered another strong year in 2018, showing 3% growth and reaching new highs, according to the annual European Hotel Valuation Index (HVI) >>

News from around the APAC region
26 Feb 2019 : Hotel industry and travel news from around the Asia Pacific region: Hotel Royal acquires hotel in Kuala Lumpur, Best Western International, Thailand-based Property Perfect launches masterplan to transform Hokkaido’s Kiroro village and more >>

HIGHLIGHT ARTICLE

How France’s Mountain Hotel Industry is Exploring New Routes
Tuesday, 26th February 2019

Many of the hotels nestled among the French Alps are at a turning point and previously the preserve of local families, the hotel industry across the region is undergoing a transformation as properties change hands or owners decide to renovate.

In recent years, institutional investors and French investment funds such as Algonquin or Sofival have built a presence in the sector. Now, it’s continuing to attract non-specialist investors looking to consolidate or diversify their portfolios >>

How Hotels Keep the Noise Down and Their Ratings Up
Upscale hotels are turning to a growing selection of damping materials, quieter air conditioners and better designs to deliver peace and quiet even when they’re located near airports or in busy urban neighborhoods >>

The Migration of the Immersion Wellness Resorts: Can Experiential Properties Sustain Global Models?
We are seeing 'migration' efforts to bring the Asian immersion wellness and destination resorts to the Americas and as experiential travel continues its evolution into 'transformational travel,' more and more vacationers are motivated to travel by a desire to enrich and even alter their personal perspectives' >>

3 Thoughts on Corporate Rebrands
Coke or Pepsi, Reebok or Nike, Microsoft or Apple? Why are we more loyal to one brand versus another? We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration >>