The three-letter classification combines honoring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses.
It also connects with the three-fold intent to be the undisputed global leader in digital business travel, hotel distribution and meetings and events.
“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” said CWT’s President and CEO Kurt Ekert. “There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”
Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group will also benefit from the rebrand with new logos, while clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the color palette.
CWT Promises
Having spoken with our clients, suppliers, and employees across the globe, we’ve identified new opportunities to offer our client’s employees the choice and support they need to be empowered and engaged. And we’ve brought these insights together into three core brand promises that will guide us going forward:
Offering a simple and seamless travel management experience - from an intuitive user interface to integrated management tools.
Providing more services and content to travelers, travel managers and suppliers - to unlock people potential and business possibility.
Innovating and evolving our offering - using new technologies to provide our clients with new and better ways to manage global corporate travel
CWT
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day, we look after enough travelers to fill more than 260 Boeing 787s and 100,000 hotel rooms - and handle 105 events. We operate in around 150 countries, and in 2017 posted a total transaction volume of more than US$ 23 billion.
