BW gains foothold in luxury segment, things you need to know now in hotel digital marketing, coworking is coming to hotels and what's there to grab in the ultra-luxury hospitality market?.

Best Western gains foothold in luxury segment
Friday, 22nd February 2019

Best Western Hotels & Resorts is adding luxury to its portfolio with the acquisition of Frankfurt-based WorldHotels. Financial terms of the deal have not been disclosed.

While WorldHotels maintains its individuality it will benefit from Best Western’s 'robust and scalable e-commerce platform, partnerships, loyalty programme, sales and marketing support, global distribution network and revenue engines' >>

Industry Statistics Update – Q1 2019
22 Feb 2019 : Our Q1 Industry Statistics Update shows key economic metrics that relate to the hotel industry’s recent performance and near-term forecast >>

Forbes Travel Guide unveils 2019 Star Rating Awards
22 Feb 2019 : Forbes Travel Guide today debuted its 61st annual list of Star Rating winners, recognizing the world's finest properties and rewarding gracious, intuitive service >>

Free From Plastics Packaging is coming to Barcelona!
22 Feb 2019 : The 2019 edition! Most Wanted European Trading Exhibition on all plastic alternatives in food and non-food packaging, initiated by the industry, supported by leading packaging associations, all under one roof >>

HIGHLIGHT ARTICLE

What's There to Grab in the Ultra-Luxury Hospitality Market?
Friday, 22nd February 2019

With the recent acquisitions of Belmond by LVMH and of Six Senses by IHG (InterContinental Hotel Group), what is left to 'grab' in the ultra-luxury hospitality market?

What makes the LVMH purchase of Belmond exceptional and may lead to 'copycats' before we know it? Simply that LVMH is before anything else a 'luxury conglomerate' with an extremely limited (and rather recent) commitment to hospitality >>

The Top 5 Things You need to Know Now in Hotel Digital Marketing - February 2019
This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design >>

Why Coworking is Coming to Hotels
It’s not just offices that are adapting to new, flexible ways of working and an increasingly mobile workforce, a growing numbers of hotels are also looking to get involved in the flexible space boom, transforming underused spaces in communal areas or outdated business centers into modern, vibrant coworking spaces >>

Doing the Right Thing: A Habit Worth Mastering
When it comes to taking care of customers, sometimes people go a little further than expected and when asked why, they often say, 'It was the right thing to do', there’s no incentive other than the desire to care for someone else >>

The Way Hotels Operate Are Shaped by Millennials
As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task, just how much buying power and influence do millennials have? And how does that impact the hospitality industry? >>