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Global Newsletter: February 21, 2019
4Hoteliers.com ~ Click title to read the article
Thursday, 21st February 2019
 

Hotel of the future has arrived, 75 legendary hotels inducted, ensure 'customer success' isn't just another overused term and Google display ad dimensions 2019.

Hotel of the future has arrived
Thursday, 21st February 2019

The 290-room FlyZoo which formally opened to the public last month, is an incubator for technology, including artificial intelligence, Alibaba wants to sell to the hotel industry.

Alibaba is still working on advancing their capabilities, however there is no doubt that those of us who love embracing the future will be drawn to properties with these kinds of technologies. And the good news for hoteliers is that they will be able to function with fewer human employees while delighting the younger generations who enjoy interacting with machines >>

75 legendary hotels inducted into historic hotels worldwide
21 Feb 2019 : Hotels approved for induction into the Historic Hotels Worldwide registry are from across four continents and date as early as the 11th century, the hotels represent independent hotels and hotels from 12 different brands, chains, and collections >>

Marriott Bonvoy kicks off global marketing campaign
21 Feb 2019 : Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Epanded member experiences through new marketing partnership with Manchester United >>

Rotana strengthens partnerships to further promote Bahrain’s growing tourism sector
21 Feb 2019 : Rotana has bolstered its collaboration with Bahrain Tourism and Exhibition Authority and Gulf Air to undertake new initiatives to promote the Kingdom’s tourism and investment opportunities in key international markets >>

Virgin Hotels San Francisco opens
20 Feb 2019 : Virgin Hotels' second property, located South of Market - Yerba Buena, offers visitors and locals with one-of-a-kind guest Chambers, dining concepts and the city's newest rooftop bar >>

HIGHLIGHT ARTICLE

How to Ensure 'Customer Success' Isn't Just Another Overused Term
Thursday, 21st February 2019

You’ve heard it, you’ve used it, the catchy, trendy term 'Customer Success', type it into Google and you’ll receive about a billion hits.

We’re also seeing customer-facing job titles specific to Customer Success, however, we believe that every company needs to be focused on customer success, whether there is a designated person in this role or not >>

Unit-Level Hotel Marketing: P&L Reveals Changes In Department Functions
Technology, online intermediaries, social media, revenue management software, shared-services, and the proliferation of market intelligence reports have reshaped the way hotel Sales and Marketing Departments conduct business >>

Google Display Ad Dimensions 2019 [Infographics]
Getting your ads on the Google Display Network requires certain standards to be met and through Google Ads, it is possible to run ads on the Google Display Network in different ad dimensions >>

You Know When It Is Time to Find a New Hotel Management Job
At some point, almost everyone in this industry starts to wonder if they are with the right company or if it is time to move on and sometimes you feel that way after a bad week or meeting that did not go so well with the boss, but that is generally just a rough patch >>

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