Virgin Hotels' second property, located South of Market - Yerba Buena neighborhood, offers visitors and locals with one-of-a-kind guest Chambers, three dining concepts and the city's newest rooftop bar.

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, announces the official opening of its highly anticipated second property, Virgin Hotels San Francisco.

The hotel, located at 250 Fourth Street, is situated South of Market (SoMa) just steps from Yerba Buena Gardens and the Moscone Center, and features 192 Chambers and two Penthouse Suites; multiple dining and drinking outlets, including the brand's flagship space,  Commons Club and Funny Library Coffee Shop; numerous meeting spaces; and the city's newest rooftop bar, Everdene. The hotel is also in close proximity to the new Central Subway Station, which, upon opening later this year will connect South of Market with Union Square and Chinatown.

"I love visiting San Francisco, and it has always been very special to Virgin. Never losing its local charm, the city continues to be dynamic and innovative, embodying so much of what our brand stands for. Virgin Hotels and the delightful city of San Francisco make the perfect pair and I'm thrilled to announce that the hotel is now open," said Sir Richard Branson, founder of Virgin Group.

Virgin Hotels San Francisco features collaborative designs from Gensler San Francisco as the designer for the hotel's rooftop Everdene, Hager Design International (HDI) as the Interior Designer of Record and Matthew Rolston as the Creative Director for the hotel's public spaces and Commons Club. Under his creative direction, Matthew Rolstonenvisioned the ultimate hospitality destination for the savvy, tech-forward business and leisure traveler, merging an eclectic architectural and decorative mix between San Francisco's Victorian-era past, the city's 1960s rock 'n' roll appropriation of Victorian styling, and a 19th-century British feel.

"There are a lot of wonderful things about this property, but what I'm most excited about is the dynamic yet mystical spaces throughout the hotel; from Commons Club, to the lush rooftop escape on the 12th floor, this hotel will offer visitors a unique experience," said Raul Leal, CEO of Virgin Hotels. "Guests of Virgin Hotels in Chicago will notice a lot of key brand features like the Chamber design and the Lounge Bed, but this property will feel inherently San Francisco."

The hotel is owned by Paradigm Hotels Group and operated by Virgin Hotels.

"We're thrilled to partner with Virgin Hotels as it continues its expansion around the world," added Jay Singh, Owner of Paradigm Hotels Group. "Virgin Hotels is a brand that knows what travelers want and it's exciting to bring this specific level of service to San Francisco."