Singapore plans to redevelop Orchard Road, three hotel companies lead the US pipeline, marketing tips for 'small' hotels and the Q1 2019 hotel marketer's whitepaper.

Singapore plans to redevelop Orchard Road
Tuesday, 19th February 2019

The Singapore Tourism Board, Urban Redevelopment Authority and National Parks Board announced plans to strengthen Orchard Road's position as a must-visit lifestyle destination.

An immediate initiative includes the launch of Design Orchard and a one-year trial to curate pop-up experiences along the pedestrian mall >>

Growth in international visitor arrivals into Asia Pacific continues its strong expansion
19 Feb 2019 : The overall annual growth rate for international visitors into 40 Asia Pacific destinations is estimated to have been around close to 8% in 2018, generating an inbound volume of around 688 million for the year – almost 50 million more foreign arrivals than in 2017 >>

Walking tourism: ways to experience a destination
19 Feb 2019 : The report 'Walking Tourism – Promoting Regional Development' showcases examples of walking tourism which can serve as a practical reference for destinations looking into the role of walking tourism for their own regional development >>

Three hotel companies lead the US hotel pipeline
19 Feb 2019 : In the Lodging Econometrics (LE) year-end report for 2018, analysts detailed the leading franchise companies and their brands in the construction pipeline and sixty-nine percent of the projects in the pipeline are derived from three franchise companies >>

HIGHLIGHT ARTICLE

Marketing Tips for 'Small' Hotels
Tuesday, 19th February 2019

Major brand flag hotels are considered to have a significant advantage over small and any hotel manager tasked with marketing a smaller property is taking on an unwinnable task if she or he tries to go toe-to-toe with these properties when the battle is fought on the terms of the larger property.

The idea here is to highlight the aspects of your property where the bigger property simply cannot compete.

Many smaller properties have very unique features as well as significant ties to the local community, and this is what we want to exploit to improve the hotel’s occupancy rate >>

Smart or Risky? Starbucks Instructs Employees On Crisis Comms After Former CEO Announces Presidential Bid
Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire and that’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he was considering a 2020 presidential run >>

Revenue Management and the Millennial
Once again the UK’s revenue management community came together for a day of great debate and industry learning, as Revenue By Design hosted its Opportunity 2019 event at the Hilton Bankside, London >>

Urban Agriculture Gives Paris Space to Breathe
Green walls, rooftop gardens and urban farms are aiming to bring nature back into central Paris as the city looks to improve its air quality and create a more sustainable future >>

The Q1 2019 Hotel Marketer's Whitepaper
Now available for viewing and download, the Q1 2019 Hotel Marketer’s Whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence >>