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Global newsletter: January 11.
4Hoteliers.com ~ Click title to read the article
Thursday, 11th January 2018
 

TODAY: Indonesia take steps to improve Jakarta infrastructue, tumbling ADR hits GOP at hotels in the Middle East & Africa and MGallery accelerates its international expansion and more...

Indonesia take steps to improve Jakarta infrastructue.
Thursday, 11th January 2018

Indonesia inaugurated Soekarno-Hatta Airport Rail Link (“Rail Link”), a new rail route that connects Jakarta to Soekarno-Hatta International Airport, reducing the travel time to downtown Jakarta from over two hours to 55 minutes >>

Tumbling ADR hits GOP at hotels in the Middle East & Africa
11 Jan 2018 : Despite successfully recording growth across a number of revenue departments this month, hotels in the Middle East and Africa suffered a 1.8% year-on-year drop in GOPPAR, which was primarily as a result of weakening achieved average room rate >>

MGallery accelerates its international expansion
11 Jan 2018 : MGallery announces the opening of three new addresses: Victory House Leicester Square in London and The Retreat Palm Dubai as well as Tarcin Forest Resort & Spa - which both mark the first step of the brand in the Middle East and in Bosnia respectively >>

Six Senses announces first South American project
11 Jan 2018 : Six Senses' latest project to be announced, with a setting that offers exceptional natural beauty and out-of-the-ordinary guest experiences, is Six Senses Formosa Bay in Brazil >>

IHG expands boutique portfolio in Italy
11 Jan 2018 : InterContinental Hotels Group has announced the signing of Hotel Indigo® Venice - Sant'Elena, the third Hotel Indigo to be signed in Italy and will operate under a franchise agreement with H.n.H. Hotels & Resorts S.p.A. >>

HIGHLIGHT ARTICLE

What You Need To Know About Facilitated Bookings
Thursday, 11th January 2018

When looking at how to improve a metasearch campaign, there are a good number of levers at our disposal regarding bidding, however, there are also a lot of additional, time-consuming factors–such as whether or not a landing page is optimized across device types to help guide customers through the booking funnel.

One of 2017’s emerging trends in metasearch, assisted bookings (or more commonly known as facilitated bookings) has given an edge to both hoteliers and OTAs that may not have the best landing pages and booking experience >>

Leveraging Social Media to Increase Direct Website Traffic
Exclusive Feature: There is a constant battle with getting potential customers to visit your hotel website, and book a stay, as opposed to booking via an Online Travel Agency (OTA), this no secret.

A huge amount of time and resource is spent on maximising Search Engine Optimisation (SEO), yet once you thought you’ve cracked it, the next day you find you’ve dropped down the rankings >>

Brand Awareness - Online Marketing at 4Hoteliers.com ...[Click for More]
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