Indonesia’s online travel market eyes $17 billion future.
As a sneak peek into our new Indonesia Explored report, part of our Online Travel Tracker series, we’re diving into how local Online Travel Agencies (OTAs) are not just defending their home turf but are now eyeing regional dominance.
The numbers tell a compelling story.
Indonesia’s digital economy was valued at $99 billion USD in 2025 (per Google e-Conomy SEA) and is on a trajectory to hit between $180-340 billion USD by 2030. Within that, online travel is a major engine, expected to nearly double from $9 billion USD in 2025 to $17 billion USD by 2030.
Travel by the numbers
According to Phocuswright’s Southeast Asia Travel Market Essentials 2025, the shift toward digital is undeniable:
- Market Scale: Gross travel bookings in Indonesia reached $16.5 billion USD in 2025, with a forecast to hit $18 billion USD by 2028.
- The Online Pivot: Online bookings currently stand at $10.6 billion USD, while offline bookings are expected to shrink from $5.9 billion today to $4.9 billion by 2028.
- Regional Heavyweight: Indonesia accounts for 27% of total gross travel bookings in the core Southeast Asian market (Thailand, Singapore, Malaysia, and Indonesia).
Read the full story here
