The world's leading tourism fair publishes details on the hybrid concept and on-site participation from March 9th to 13th, 2022 in Berlin.
The need for the annual business highlight of the international travel industry is great: ITB Berlin - The World's Leading Travel Trade Show® - is planning a new analog edition of its 50-year success story for March 2022 - at the same time supplemented by a digital component.
The three-stage trade fair concept primarily provides for matchmaking and scheduling in advance; During the live fair, ITB Berlin enables business, networking, content and content exchange and creates the prerequisites for successful participation with physical and hybrid exhibition stands.
Following the ITB Berlin, the digital Business Days - a one to two day phase of subsequent digital appointments and streams - round off the concept.
A virtual trade fair platform will be available as early as February 2022, on which exhibitors, trade visitors and media representatives can contact each other in advance and find relevant content. In the limelight of the world's largest travel trade fair is the official partner destination Saxony, which ITB Berlin will open the evening before, Tuesday, March 8, 2022, from 6 p.m., with a festive gala in the CityCube Berlin and in the live stream.
On Wednesday, March 9th, the Berlin exhibition center will open its doors to exhibitors, trade visitors and the media, taking into account the current hygiene regulations, with a security concept that ITB Berlin will coordinate with the authorities and will test accordingly beforehand. On Saturday and Sunday, March 12th and 13th,
Hybrid exhibition experience expanded to include "remote exhibition stands" and "Digital ITB Business Days"
All those ITB participants who cannot come to Berlin due to travel restrictions have the opportunity to join the ITB Berlin live during the fair by using one of the new hybrid remote exhibition stands at the Messe Berlin subsidiary, the CSG, book (more information at www.mb-capital-services.de/de/ ). On the other hand, there will be one or two special "Digital ITB Business Days" on the digital ITB platform in the week after ITB Berlin , during which exhibitors and buyers can meet at a technologically user-friendly digital trade fair and make up for live appointments can not be realized.
“With ITB Berlin NOW, we were able to offer the industry a very differentiated alternative format to bridge the gap in spring 2021,” says David Ruetz, Head of ITB Berlin . “At the same time, however, we all had to realize that, as is well known, nothing beats personal encounters. We are all the more pleased to physically welcome the global travel industry back to Berlin in 2022. With digital extensions such as streaming and the Digital Business Days, we will take the trade fair to a new level by combining the best elements from the analog and digital world. "
Early bird offers for exhibitors until September 15, 2021
ITB Berlin will announce the admission prices for trade and private visitors in the course of autumn. Exhibiting companies benefit from a one-time early bird recovery rate of ten percent on the stand rental. All information is also available at www.itb.com
