Good morning and welcome to the third and final day of ITB Asia 2025! What a ride it’s been! From conferences to meetings to chance encounters on the show floor, this year’s record-breaking edition of the show has really brought the industry together.

Looking toward next year’s, we will be placing a sharper focus on high-growth segments shaping the future of tourism. On the opening day of ITB Asia 2025, Messe Berlin Asia Pacific, organiser of ITB Asia, and Tripadvisor Singapore Pte Ltd signed a Memorandum of Understanding (MoU) to co-develop the Experience Pavilion, which will debut at ITB Asia 2026.

This pavilion will highlight the power of experiential travel, spanning adventure, culture, wellness, culinary tourism and more, and will provide a platform for exhibitors to inspire, engage, and connect with buyers and media.

Messe Berlin Asia Pacific also signed a MoU with the Singapore Tourism Board to deepen collaboration for ITB Asia from 2026 to 2028. This strategic partnership aims to further elevate ITB Asia by jointly developing new content pillars, co-marketing the event, enhancing buyer engagement initiatives, and facilitating greater government participation.

ITB Asia is of course part of the ITB family with our 360° year-round content and events all over the globe. At an official event yesterday, the Tourism Ministry of the Republic of Angola and Messe Berlin, the organiser of ITB Berlin, signed a partnership agreement announcing Angola as the official host country of ITB Berlin 2026. Exciting news that has us all looking forward to next year’s edition of the world’s leading travel trade show!

But before we get to ITB Berlin 2026 and next year’s edition of ITB Asia, there’s still a full day ahead! I encourage you all to take full advantage of this access to the entire industry in one place. Get out there, make those connections, sign those deals and learn all that you can. The future of travel starts today!