BWH Hotels, a company known for its commitment to sustainability in the industry, is celebrating an important milestone at ITB Asia this year.

Last month, Best Western Hotels & Resorts and SureStay Hotels in Southeast Asia, Japan, and Pakistan successfully achieved certification under the Global Sustainable Tourism Council (GSTC) standards.

Through its accredited partner Bureau Veritas Group, the group’s operational effectiveness was assessed in four key areas: Sustainable Management, Socio-Economic Impact, Cultural Impacts and Environmental Impacts. The results revealed that BWH Hotels is equipping its hotels and teams with the tools they need to drive long-term change and create meaningful experiences that have a positive impact on the planet.

“At BWH Hotels, responsible travel isn’t a trend; it is part of who we are. “

A ceremony was held at Best Western Chatuchak, Bangkok, on September 2, 2025 to honor the GSTC-certified properties. The event was attended by BWH Hotels leaders Olivier Berrivin, Vice President – APAC and Rodney Simpson, Managing Director – Operations APAC, along with representatives from Bureau Veritas Group.

BWH Hotels states that it is committed to operating in a responsible and environmentally conscious way. Through its global “Because We Care” programme, the group integrates three core pillars—Earth, People, and Community (EPC)—into every facet of its operations. From reducing water consumption and cutting carbon emissions to minimising waste and supporting local sourcing, these values are embedded in daily practices, driving meaningful change across the organisation.

“I’m incredibly proud of our outstanding teams across Southeast Asia, Japan, and Pakistan. Achieving GSTC certification is more than just earning a credential, it reflects the unwavering commitment, extensive training and deep belief in the power we have to drive meaningful change. In partnership with Bureau Veritas, we didn’t just meet GSTC standards, we brought them to life within our hotels, embedding sustainability into the very fabric of our operations. At BWH Hotels, responsible travel isn’t a trend; it is part of who we are. This milestone marks a significant step forward in our journey to create more sustainable and mindful hospitality experiences,” said Rodney Simpson, Managing Director – Operations APAC, BWH Hotels.

Visitors to ITB Asia can discover more about BWH Hotels’ sustainability strategies and initiatives on the stand.

Basement 2 / Stand P05