Global Newsletter: June 1, 2021
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Tuesday, 1st June 2021

Huge year for Accor in SE Asia, despite pandemic, implementing a revenue strategy challenges and ICCA analyses an exceptional and transformational year.

Huge year for Accor in SE Asia, despite pandemic
Tuesday, 1st June 2021

Vietnam leads the way, with 12 new hotels signed, while Indonesia, South Korea, and Japan also paved strong future growth for the Group. The results represent Accor’s second best year on record in terms of total number of keys signed.

According to the latest report by Horwarth HTL, Accor Southeast Asia, Japan & South Korea signed more new hotel rooms than any other hotel operator in the region for 2020, with 9,243 rooms signed across the region’s 12 countries >>

News from around EAME
1 Jun 2021 : Hotel industry and travel news from around the European region: TUI Group sells 49% stake in RIU Hotels, Marathon acquires UK portfolio of 17 IHG hotels and more >>

Letter to Thailand’s Prime Minister from William Heinecke Chairman Minor International
1 Jun 2021 : Subject: COVID-19 Pandemic — Request for strong support for hospitality sector in face of COVID-19 pandemic >>

Air France-KLM carry out the first long-haul flight powered by sustainable fuel
1 Jun 2021 : Air France-KLM, Total, Groupe ADP and Airbus have joined forces to carry out the first long-haul flight powered by Sustainable Aviation Fuel (SAF) produced in France >>


Implementing a Revenue Strategy Challenges [for Independent Hotels]
Tuesday, 1st June 2021

Implementing a revenue strategy comes with a unique set of challenges, on top of the existing challenges facing hotels at the moment due to the colossal impact of the pandemic.

Hotels need to remember why they are optimising each channel, and how direct bookings reduce costs and produce a higher lifetime value for each guest.

In this article, we will cover difficulties often faced by revenue managers who are trying to implement robust revenue strategies >>

ICCA: Analyzing an Exceptional and Transformational Year
As ICCA’s annual data gathering and statistical cycle has come to an end, it is time to reflect on the exceptional and perhaps transformational year that was 2020 >>

Ten Ways to Enhance Your Brand's Social Media
Social media saw surging engagement in 2020, as people relied on digital platforms to stay connected and with a 10% jump since the start of 2020, over half the world is now active on social media >>

In case you've missed it: Global eNews of May 31, 2021
A year after the hotel industry collapsed, guests - and performance - trickle back, plus the lessons we’ve learned (and are still learning) >>

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