Social media saw surging engagement in 2020, as people relied on digital platforms to stay connected and with a 10% jump since the start of 2020, over half the world is now active on social media.
That’s 4 billion people, spending an average of 15% of their daily time browsing social!
It’s hard to say whether these habits will stick post-pandemic — but there are definitely some great opportunities ahead.
Download our guide to learn 10 ways to enhance your hotel’s social presence in 2021.