The state of hotel website traffic, Hilton to enter Cambodia, design that goes beyond the problem and how to capitalize on the journey to increase direct bookings.

The state of hotel website traffic
Tuesday, 15th October 2019

Without solid industry data, competitive benchmarking is difficult or impossible and with consumers’ shopping and booking behavior continuing to evolve, it’s vital that you take time to examine your digital marketing strategy.

Since regular competitive benchmarking is key to evaluating your position within an industry, you need accurate and up-to-date data. And since the goal of competitive benchmarking is to drive continuous improvement based on established best practices, your strategy has to start and end with customers >>

Hilton to enter Cambodia with Hilton Phnom Penh
14 Oct 2019 : Part of a mixed-use development, the opening of the 280-room Hilton Phnom Penh in 2022 will mark the entry of the hotel company into the country >>

ONYX to open its first hotel in Japan
15 Oct 2019 : ONYX Hospitality Group is set to welcome its first hotel in Japan with Amari Niseko, following a management agreement signed with Metropoly Holdings Limited, a Hong Kong-based Asian real estate development, investment and asset management firm >>

HIGHLIGHT ARTICLE

Holistic Hotel Design — Design That Goes Beyond the Problem
Tuesday, 15th October 2019

Exclusive Feature: You've heard the word 'holistic' used before, but perhaps not when it comes to design. Through holistic interior design, experts mesh all of the ways a person might use their space to create a functional, intuitive living environment. It makes sense, because we all spend a lot of time inside — our living spaces can significantly affect our mental and physical health, too.

Hotels fall under this umbrella and make great candidates for a holistic approach to design. Here's how hoteliers can do it >>

Conversational Marketing Should Be Part of Every Hotel’s Marketing Plan in 2020
DJ Vallauri discusses the importance of conversational marketing and why every hotel should prepare to leverage the new Facebook social media messaging platform in 2020 >>

Watch Now: How to Capitalize on the Journey to Increase Direct Bookings
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex >>

Showing Up On Time
If you’re going to be late, don’t wait until it’s time to be there to let the other person know. Once again, this is a sign of disrespect. Show respect for everyone around you, and especially for those who count on you and those you do business with. It’s surprisingly simple >>

Restaurant Management: How to Choose the Right Location?
Location, location, location: It makes as much if not more of a difference in the success of a new restaurant as the menu does, yet it's difficult to find practical advice on choosing your location. We've rounded up the top tips for restaurant operators to consider when opening a new restaurant, so you can narrow down the options and select with confidence >>

In case you've missed it: Global eNews October 14, 2019
Tech, globalization, and younger workforce add to complexity, the world’s first 'paper' bottle, rise of the Chinese guest – let’s (We)Chat and travel is highly susceptible to fraud >>