Global Newsletter: March 06, 2019
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Wednesday, 6th March 2019

The House of Originals, Accor launches TRIBE, ITB starts, personalization terms every hotelier needs to know and direct bookings: stick to your strategy and put your foot down!.

sbe announced the launch of its new luxury global brand, The House of Originals
Wednesday, 6th March 2019

The new brand, The House of Originals is a collection of luxury hotels that are individually special to the city in which each resides.

These inspiring properties are recognized as trailblazers, setting a standard of hospitality and experience that makes every hotel iconic in its own right. For every hotel in this collection, there is an undying spirit and promise of originality >>

Accor launches TRIBE, its new lifestyle brand
6 Mar 2019 : Accor’s new brand TRIBE was created in response to a simple fact: today, more than ever before, travelers seek a high-quality hotel experience at an affordable price, TRIBE aims to surprise travelers with an original, exciting and carefully curated offer that focuses on style rather than price >>

News from around Europe
6 Mar 2019 : Hotel industry and travel news from around the European region: CBRE GI acquires Hotel Exe Moncloa Madrid, Topland sells Hallmark Hotels, Lothbury acquires Travelodge Edinburgh Cameron Toll, Scotland and more >>

YOTEL launches its PAD in Europe
5 Mar 2019 : With the recent global rise in relocation, flexible accommodation and co-working spaces are fast becoming a new trend across the globe >>

ITB Berlin 2019 news updates
5 Mar 2019 : Focus on ecological sustainability and social responsibility at ITB Berlin, ITB Berlin: Debut for the International LGBT+ Leadership Summit and Indigenous Tourism for the first time on a grand scale at ITB Berlin >>


Personalization Terms Every Hotelier Needs To Know
Wednesday, 6th March 2019

The world of website personalization can be confusing for even the most experienced hotel marketer.

Download our glossary to discover an entire toolbox of powerful resources to kick-start your hotel website personalization strategy and start boosting your direct bookings today >>

Back to Basics: Search Engine Marketing
Search engine marketing (SEM) is the act of improving the visibility of your website in the search engine results pages (SERPs), it incorporates search engine optimization (SEO) and pay-per-click (PPC) listings and SEM is a key advertising initiative, so here we’re diving into the PPC basics that you need to know >>

Direct Booking Summit: Stick To Your Strategy and Put Your Foot Down!
Last week we hosted our biggest-ever Direct Booking Summit in Singapore: Our seventh event since the series began back in 2016, this summit had it all: A stunning venue in The Fullerton Hotel, two days of killer content, and the most engaged audience of hoteliers we've ever had >>

The Top Five Challenges Facing Hotels in 2019
Stuart Sinclair, Senior Manager at Equiom Hospitality, works with hotels advising them on financial operations within the hotel industry. The travel and tourism sector is fast growing and rapidly changing, making it an exciting and healthy trade to be a part of. As long as hotels develop the right model for growth, welcoming technological advances and embracing trends, they will flourish in this booming industry >>

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