Global Newsletter: March 05, 2019
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Tuesday, 5th March 2019

Hilton launches new brand, Tokyo is best for 'bleisure', influencer marketing stats, create helpful content and the potential of predictive analytics in business travel.

Hilton launches new brand
Tuesday, 5th March 2019

Signature dining, design-forward guest rooms and premium wellness amenities elevate business and leisure travel at Hilton’s premier meetings and events brand.

The portfolio of hotels is setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience >>

Tokyo is Asia's Best City for 'bleisure'
5 Mar 2019 : Tokyo ranks first out of 26 cities in the region for its combination of business and leisure-or bleisure-appeal for travellers, while Singapore, Sydney, Hong Kong and Melbourne join the Japanese capital as 'five-star' bleisure destinations, based on a quantitative barometer included in the new EIU study >>

Holiday Inn Express expands India presence
5 Mar 2019 : InterContinental Hotels Group announced the opening of seven more Holiday Inn Express hotels from the IHG-SAMHI partnership, the hotels are spread across some of the key cities in India, including, Pune, Hyderabad, Nashik, Ahmedabad and Bengaluru >>

News from around the APAC region, March 5
5 Mar 2019 : Hotel industry and travel news from around the Asia Pacific region: Co-living company Hmlet to debut in Australia, AXA international acquires four Accor hotels, Homeinns joins hands with Hyatt to launch an upper-midscale brand and more >>


Influencer Marketing 2019: Key Survey Statistics
Tuesday, 5th March 2019

2019 is expected to be a year of rapid growth and innovation for the influencer marketing industry. As more companies incorporated influencers into their marketing strategy in 2018, it appears that many of them found some success.

A huge majority (80%) of marketers find influencer marketing effective, and 35% find it very effective. Only 5% of marketers find influencer marketing ineffective >>

The Potential of Predictive Analytics in Business Travel
When a new technology is hot, the hype can sometimes distort its true meaning and potential and in meeting rooms across the globe, industry evangelists blend notions of big data, business intelligence, data analytics, artificial intelligence (AI), machine learning (ML), and predictive analytics >>

OYO China CFO: We’ll Have Clear Models for Hotel Operation and Profitability
When OYO Hotels opened its first property in China in November 2017, no one could have imagined that the Indian startup could sign more than 5,500 franchised hotels that have a total of 250,000 rooms in a short period of time >>

Global Update: Who's Where and Doing What - March 2019
Global update of who is moving where and from where - keep track of old colleagues and friends or find lost ones, brought to you by The Boutique Search Firm >>

Create Helpful Website Content That Relieves Guest Pain Points
Understanding your guests’ needs helps you create content that’s tailor-made for them and here are two examples of hotel website content that helps solve problems and relieves guest pain points >>

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