Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation.
Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand.
In a simple yet highly informative infographic, India-based reputation firm Astrum did a great job of presenting Crisis Communications 101 in visual form:
Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager.
www.bernsteincrisismanagement.com
