Global Newsletter: March 30
4Hoteliers.com ~ Click title to read the article
Friday, 30th March 2018

TODAY: Air transport and Human Trafficking, ReviewPro launches the Guest Messaging Hub and Owners versus Operators: Resolving The Misalignment of Interests for Distribution Costs.

Air transport and Human Trafficking
Friday, 30th March 2018

Aviation is the business of freedom: Airlines connect businesses to markets, reunite families and friends, and facilitate tourism and cultural exchange. But unfortunately, the global air transport system can also be exploited by criminals for the illegal trafficking of men, women and children >>

IHG to give Sydney’s colourful Central neighbourhood a splash of Indigo
30 Mar 2018 : No two Hotel Indigo properties are the same, with each drawing on the story of its local area to inspire every aspect of the hotel to help guests feel part of the destination; That’s why Sydney’s Central precinct, with its rich history, is the perfect fit for the brand >>

ReviewPro launches the Guest Messaging Hub
29 Mar 2018 : ReviewPro presents the Guest Messaging Hub, a real-time communication platform that can be used to interact with guests from the messaging service they prefer, without having to download an app >>

AVANI Adds Third Property in Bangkok
30 Mar 2018 : AVANI Hotels & Resorts is delighted to announce that the third AVANI location in Bangkok will be along the capital’s main commercial, business, and leisure artery of Sukhumvit, in its up and coming On Nut and Phra Khanong neighbourhoods >>

Nobu opens hotel in Marbella
30 Mar 2018 : Exquisite design, on-point amenities and VIP access to the most exclusive restaurant and nightclub in Marbella, the 81 guestroom Nobu Hotel Marbella, a member of SLH, offers an unparalleled experience, from beginning to end >>


Owners versus Operators: Resolving The Misalignment of Interests for Distribution Costs
Friday, 30th March 2018

Background: Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are direct with the hotel.

Generally speaking, hotel operators are not directly incentivized to do their best to generate more direct bookings, and many of them adopt the 'lazy man’s approach' by relying extensively on the OTAs for room bookings >>

The Secret to Hotel Upselling and Cross Selling
Hotel upselling and cross-selling are both great ways for you to boost incremental revenue on bookings, and although both strategies revolve around a similar goal, it’s important to understand their differences.

Upselling involves getting a customer to spend more on their current product consideration, while cross-selling involves selling ancillary products or services >>

Content Marketing Is Not A Panacea
For the past few years, more and more businesses have been turning towards content marketing to generate better results when communicating with their target audiences >>

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