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Global Newsletter: March 28
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Wednesday, 28th March 2018
 

TODAY: Singapore - Preparing for a smart future, Orbitz suffers a data breach exposing 800k credits cards and Google's New Look for Mobile Hotel Ads.

Singapore - Preparing for a smart future
Wednesday, 28th March 2018

According to the WTTC, the direct and total contribution of Travel & Tourism to Singapore’s Gross Domestic Product (GDP) was 4.1% and 10.2%, respectively of the total GDP in 2017, making tourism one of the key supporting industries for the economy.

Singapore’s transportation hub, Changi Airport, hit two milestones this year, opening its first high-tech, automated Terminal 4 and welcoming its 60 millionth annual passenger >>

Rosewood Luang Prabang opens
27 Mar 2018 : Rosewood Luang Prabang opens as an ultra-luxury escape within an idyllic hilltop forest in north central Laos, where guests are able to immerse themselves in the rich cultural history, spiritual heritage and diverse tropical landscape of Luang Prabang, a UNESCO World Heritage Site >>

Berlin – In search of ADR growth
28 Mar 2018 : This market pulse provides an overview of the tourism and hotel market in Berlin, Germany. It discusses recent tourism trends, challenges encountered in pushing average rate and provides a summary of the extensive hotel pipeline >>

Orbitz suffers a data breach exposing 800k credits cards
27 Mar 2018 : Travel booking website Orbitz has announced that it discovered a potential data breach that exposed information for thousands of customers >>

Good tourism practices to advance sustainable development in the Americas
28 Mar 2018 : Authorities at all levels in the Americas have identified tourism as a priority sector to promote economic development and diversification and countries across the region are adopting new legislation and policies in this direction >>

HIGHLIGHT ARTICLE

Google's New Look for Mobile Hotel Ads
Wednesday, 28th March 2018

It’s no surprise to anyone that mobile users continue to grab market share in all digital marketing verticals, and in no vertical is this truer than metasearch. With the rising demand of mobile, metasearch publishers are constantly testing to maximize the mobile user experience.

Recently, we found a new mobile experience on Google Hotel Ads. The tested mobile interface on Google had a refreshed hotel listing page, a cleaner call out for pricing, an updated color scheme, and a clear designation when a hotel has a competitive price. >>

Ways to Negate the Effects of the new OTA Accounting Standards
Effective January 1, 2018, several new accounting standards became mandatory for the hospitality industry in the US and the most important of these standards concerns revenue recognition, and more concretely how hotels recognize revenues from online travel agents (OTAs) >>

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