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Global Newsletter: November 30.
4Hoteliers.com ~ Click title to read the article
Thursday, 30th November 2017
 

TODAY: Hotels urged to engage the facebook generation, quarterly Hong Kong Hotel Market Update and helping young people to strengthen their personal brand.

Hotels urged to engage the facebook generation
Thursday, 30th November 2017

Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, having analysed hundreds of online hotel reviews, the researchers identified the hotel features that customers find most satisfying and dissatisfying >>

Hong Kong leads Asia Pacific for hotel deals in third quarter of 2017
30 Nov 2017 : Japan, Thailand and Australia offered the most investment grade hotels for sale, with limited opportunities in rest of region, while Hong Kong led Asia Pacific by volume of hotel investment transactions, with 11 deals worth a total of nearly US$1.5 billion in the year to September >>

Helping young people to strengthen their personal brand
30 Nov 2017 : Meliá Hotels International and the Princesa de Girona Foundation organise courses to help young people stand out in the current labour market >>

Quarterly Hong Kong Hotel Market Update
30 Nov 2017 : Safety concerns towards other destinations in the region and fewer headline-making news about Hong Kong are the key contributors to the increase in visitor arrivals from mainland China. Thus, the tourism and the retail sectors in Hong Kong enjoyed a steady recovery after a slump in mainland arrivals in 2016 >>

HIGHLIGHT ARTICLE

How Intuitive Is Your Site? An Usability Test Will tell You
Thursday, 30th November 2017

How often do you go to your hotel website and look at it with fresh eyes? It can be difficult to look at your own hotel website impartially, from the user’s perspective; The solution to this problem is to conduct a usability test.

What Is A Usability Test?
A usability test refers to the process of evaluating a product or in this case, your hotel website, by testing it on users >>

It’s Showtime!
Those are typically the words you hear right before hitting the stage or when the cameras start to roll in the studio, however, for John Lewis, a high-end retail department store in the UK, the retail floor is the stage and the employees are the actors. John Lewis is providing 322 employees, whom they refer to as “partners,” acting lessons at The Oxford Playhouse to help “teach them the art of outstanding service.” They are being taught the same lessons in voice and body language that actors are taught to help them create a better customer experience >>

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