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Global Newsletter: November 24.
4Hoteliers.com ~ Click title to read the article
Friday, 24th November 2017
 

TODAY: TripAdvisor tanking, more visitors, less bookings, new Thai Hospitality brand opens to offer Millennial lifestyle hotel concept in Bangkok and Market Pulse: Hotel demand takes flight at LAX.

TripAdvisor tanking, more visitors, less bookings
Friday, 24th November 2017

How the mighty have fallen. TripAdvisor is now in deep trouble with its transition to a hotel search and booking site going backwards, while TripAdvisor CEO Steve Kaufer still is optimistic >>

News from around the APAC region
24 Nov 2017 : Hotel industry and travel news from around the Asia Pacific region: Hilton Grand Vacations to debut in Asia with Okinawa Resort, latest hotel openings in India, Genting Cruise Lines and Tint Tint Myanmar Group partner and more >>

New Thai Hospitality brand opens to offer Millennial lifestyle hotel concept in Bangkok
24 Nov 2017 : A new lifestyle hotel for millennial travellers has launched its flagship property in Bangkok, Haven’t Met Silom. All rooms come with complimentary use of smart tablet and a choice of unique destination experiences supported by a customised travel app >>

Market Pulse: Hotel demand takes flight at LAX
24 Nov 2017 : The LAX/El Segundo area has experienced robust growth in hotel demand in recent years, buoyed by increased passenger volume at LAX, the addition of new upper-upscale hotels, and sustained corporate demand from El Segundo and the surrounding markets >>

HIGHLIGHT ARTICLE

New Features on Dynamic Ads for Travel.
Friday, 24th November 2017

Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. By introducing new Dynamic Ads for Travel features, Facebook is helping advertisers increase their ability to reach customers where they are and accomplish marketing objectives like gaining awareness, generating leads, and driving booking volume >>

Is Live Chat The Right Choice For My Hotel?
Chances are, the answer is yes, live chat may have been optional in 2017 and in 18 months' time, it's going to be as necessary for charming guests as free wifi. For hotels, messaging is uniquely important. The 'business' of hospitality is based on communication and relationships between people. Increased automation should not mean the loss of people-oriented service; indeed, it's the technology of live chat that will allow hoteliers worldwide to deliver their individualised service at scale. >>

How To Get More Customers To Take Your Surveys.
By the time I got to the third page of the survey, I was experiencing Survey Fatigue. I was tired with this survey. I was already almost six or seven minutes into it, and it looked like I wasn’t even halfway to the end. This wasn’t a survey. It was a major homework assignment! >>

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