Beyond the algorithm, a travel revolution is unfolding and with 91% of Asia Pacific travellers heading off the-beaten-track, rural tourism is transforming local economies.
How is this shift shift toward authentic, community-based experiences empowering small towns and redefining regional resilience? How can Airbnb help directing traveller spending toward local markets and help hosts cover rising living costs?
This report is complementary to the upcoming webinar "Beyond the Beaten Track: Unlocking Tourism Growth Across Asia Pacific" on Feb 13, 11 AM (GMT+8).
Grab the report and get a seat to maximise these exclusive, firsthand insights from Airbnb. Register for the webinar here
'Tourism in Focus (February 2026): Beyond the Beaten Track- Unlocking Tourism Growth Across Asia Pacific' was produced in partnership with Airbnb, a valuable PATA partner and one of the world's leading platforms for authentic local stays and experience-driven travel, connecting global explorers with unique community-hosted accommodations.
