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Global Newsletter: November 20. 4Hoteliers.com ~ Click title to read the article Monday, 20th November 2017
TODAY: Long-haul travel barometer, Dusit signs new hotel in Hua Hin, European CFO Survey: Business confidence brightens and Influencer Marketing – Can Your Hotel Benefit From It?.
Long-haul travel barometer Monday, 20th November 2017
The Long-Haul Travel Sentiment Survey captures people’s intention to travel abroad, their motivations and barriers to travel, as well as key characteristics of their trip. A new research initiative that monitors travel sentiment in key extra-European markets: Brazil, China, Japan, the Russian Federation and the USA >>
Dusit signs new hotel in Hua Hin 20 Nov 2017 : Dusit International has signed a hotel management agreement with Enrich Paranimmitr Company Limited. Slated to open in Q1 2020, the new property will comprise the upscale dusitD2 hotel with 154 keys, a dusitD2 branded condominium with 364 fully-furnished residential units, and retail and office spaces >> Reskilling the World 20 Nov 2017 : Earlier this month at the Web Summit in Lisbon, there was a panel discussing the skills needed to survive in the coming technological revolution. Researchers forecast that as technology evolves, many jobs that exist today will vanish in 20 to 30 years >> European CFO Survey: Business confidence brightens 19 Nov 2017 : Confidence strengthens among Europe’s business leaders, with uncertainty decreasing, outlook improves for revenue growth, hiring & capital spending and Euro area CFOs bolder than non-euro area counterparts >> News from around the EAME region 18 Nov 2017 : Hotel industry and travel news from around the Europe, Middle East & African region: Motel One in Berlin’s Spittelmarkt sold, Titanic Hotel opens in Belfast, Nobu on its way to Barcelona, Cape Town and more >>
HIGHLIGHT ARTICLE
Influencer Marketing – Can Your Hotel Benefit From It? Monday, 20th November 2017
We are quickly approaching 2018 and it has already been awhile since the conventional advertising strategies have become almost obsolete, a thing of the past. A simple banner or a TV commercial is no longer enough to attract and retain customers and most brands are aware of this. With the rise of social media and channels such as Youtube, publicity and advertising reached new heights and they have often been given actual faces: the ones of influencers >>
What's Next? Thriving in the Age of Acceleration. We have noticed a growing trend in innovation: Everyone wants to know 'What's next?' in the indomitable 'innovation race', the titles of a number of conferences and events we have been speaking at recently reflect a mix of curiosity and concern about the future >> Thanks To Erika For A Perfect Front Desk Welcome! As a hotel industry hospitality trainer, I surely have a more critical eye for detail than the average guest, yet I still try to be patient regardless and as a lodging industry conference keynote speaker, I often stay at large resorts that cater to conventions, so I always remind myself to lower my expectations for hospitality, as they are rarely met >>
How To Sel Hotel Rooms to Guests Not Hoteliers. With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well as getting the hotel ready for Christmas, it is just as important to get the content on your website and rates in the booking engine ready for the festive season >>
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