TODAY: Millennial prioritize feeling pampered, activities and culinary experiences when planning a trip, SPG introduces mobile check-in experience across Asia Pacific and international tourism on track for a record year.

Millennial prioritize feeling pampered, activities and culinary experiences when planning a trip
Wednesday, 15th November 2017

Racking up more than 35 travel days per year, Australian Gen Z and Chinese Millennials travel the most, while comparatively the younger generations in Japan may be suffering from vacation deprivation; they travel only 12 days per year. Younger Australians are more likely to take international trips than their older counterparts, which is a sharp contrast to China and Japan, where the younger generations primarily travel within their own country >>

SPG introduces mobile check-in experience in hotels across Asia Pacific
15 Nov 2017 : Following the successful rollout of SPG Mobile Check-In in the US, Starwood Preferred Guest is bringing the mobile check-in experience to members across Asia Pacific in over 300 hotels >>

International tourism on track for a record year
15 Nov 2017 : International tourist arrivals in July and August totalled over 300 million for the first time ever according to the latest UNWTO World Tourism Barometer, many destinations reported double-digit growth, in particular in the Mediterranean >>

Sustainable Boutique brand with growth pipeline (Adv.)
15 Nov 2017 : The core brand values of the group are Authenticity, Design and Impact: building a leading inclusive hospitality business for impact. China based and currently seeking capital injections >>

Starbucks reaffirms its commitment to operating 5,000 stores in Mainland China by 2021
15 Nov 2017 : Company announces agreements to acquire the remaining 50% of its East China JV and divest its 50% interest in its Taiwan JV. Both transactions are undertaken with long-term JV partners President Chain Store Corporation and Uni-President Enterprises Corporation >>

HIGHLIGHT ARTICLE

How To Better Utilize Data and Analytics
Wednesday, 15th November 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success, this particular study found that '76% of marketers are lacking the confidence to measure the success of their content programs >>

Charging More for a Better Customer Service Experience
It’s almost a given that every company has some form of a customer service department, even the smallest companies – with just one solo entrepreneur – will act as if they have a customer service department. Why do people reach out to the customer service department? Because they need help, have a question, or want to make a complaint >>

The Future of Casual Dining: What to Expect.

Targeting future audiences is a longstanding marketing strategy, and that’s exactly what the casual dining restaurant industry is doing in a current effort to survive. Targeting a younger demographic than the parent chain is part of an industry-wide shift by outdated restaurant chains to reinvent themselves, by creating “offshoot” brands under a new name and image that are aimed at Millennials and younger diners >>