The core brand values of the group are Authenticity, Design and Impact: building a leading inclusive hospitality business for impact - China based and currently seeking capital injections.
At the end of 2016, the group's first hotel (below) was chosen by the Asian Development Bank and the central Chinese Government as a model for inclusive business and invited to present at the inaugural Seminar on Inclusive Business in China held in Shanghai.
They have a unique business model which uses synergistic clusters of boutique developments to gain economies of scale, while utilizing deep local community connections and spreading impact. This also allows them to offer unparalleled authentic experiences to our guests.
Contact us here for more information
China’s Tourism Sector (2017)
As China’s economy transitions from manufacturing growth to broader-based domestic services, the tourism industry is entering a phase of exponential epansion. Tourism is also shifting from mass-market group tours to individualized experiences. In order to broaden growth into rural and underpopulated areas, the central government is also enacting policies which support B&Bs, sports and wellness, and poverty alleviation. As an investment category, high-end tourism has now been upgraded to “Outperform”.
(CITIC Securities, 19 May 2017)
Since starting operations in 2013, the group's first hotel has garnered many accolades. It has won, for the past three years, TripAdvisor’s Travellers’ Choice Award for Best Small Hotel, and its Certificate of Excellence. It has also hosted notable people such as Michael Freeman (bestselling photographer), Faye Wong (East Asian multi-platinum celebrity), Khoo Swee Chiow (Singapore adventurer and the first Southeast Asian to summit the world’s 7 highest peaks and trek to both poles).
The Group Key Strengths and Business Assumptions
- Consistent Top Ranking on TripAdvisor
- #2 Ranked (TripAdvisor Travelers Choice Award)
- Strong team mostly comprised of driven Singaporeans, Chinese and international members with proven track record
Efficient staffing and cost control
- Strong base of foreign (SEA, European, US) guests, now growing the Chinese experience-focused travel market
- Our secret is intimate, authentic experience married with great design
- Various locations will be built by individual development companies (project funding)
- Only location GM and strategic staff will fall under HQ headcount
The Group will have diversified income streams from:
- Hospitality management fees
- Strategic planning services (design and execution)
- Dividends from assets
- Offline/Online retail platform for social impact
Investment Options
- Existing commited projects (3 - photos above / below)
- Open to offering a stake in our brandholding management company if a single strategic investor is willing to fully fund all our currently commited projects.
Contact us here for more information
(Advertisement)
