TODAY: Millennials are the most vacation deprived, the world's first politically motivated hotel and IHG debuts EVEN Hotels brand in Greater China.

Millennials are the most vacation deprived
Wednesday, 29th November 2017

Expedia.com released its 2017 Vacation Deprivation® report, an annual study that looks at the vacation habits of more than 15,000 working adults across 30 countries, revealing that Americans are struggling to use their vacation time, while Millennials are the most vacation deprived age group (62 percent) and receive the least vacation time. They are also the most likely to shorten their trips due to impending workload (53 percent) compared to their older counterparts >>

The world's first politically motivated hotel
29 Nov 2017 : The Eaton Workshop hotel bills itself as a haven for political activists who long for the days when President Barack Obama resided in the White House. It's the world's first politically motivated hotel, the flagship for a global brand that's built around social activism and community engagement >>

IHG debuts EVEN Hotels brand in Greater China
29 Nov 2017 : InterContinental Hotels Group has announced the introduction of its wellness and lifestyle brand, EVEN Hotels, to Greater China, with the signing of a number of management contracts, new properties will cater for the needs of wellness-minded travellers >>

Marriott unveils global sustainability and social impact commitments to deliver positive change
29 Nov 2017 : From human rights protections to sustainable hotel development, Marriott International launched a new sustainability and social impact initiative designed to foster business growth while balancing the needs of associates, customers, owners, the environment and communities >>

HIGHLIGHT ARTICLE

A Move to Demand-Based Pricing for Meetings and Events
Wednesday, 29th November 2017

Exclusive Feature: Meeting and event revenues often account for a significant portion of a hotel's financial performance across the APAC region, and as a result we are seeing an increasing number of hotel groups starting to apply more focus on yielding this revenue centre. To better maximise revenue opportunities from meetings and events, hoteliers are deploying established revenue management strategies into sales and catering processes >>

Ten Marketing Lessons From Apple [Infographic]
You want to make it big in business, don’t you? And one way of doing that is copying the experts. If it works for them, it will for you, right? If you believe this you’re on the right track >>

Lufthansa Counts on NDC XML API to Run Flagship Stores in China
If we assess the reach of the Alibaba ecosystem, its growth stands out in the commerce arena. There are currently over 550 million monthly active mobile users on Alibaba’s retail marketplaces. How this is going to be tapped for the travel e-commerce category is being evaluated closely. The complexion of digital commerce can change in the next few years in China, hence the Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems >>