TODAY: Airbnb takes the Donald Trump approach Down Under, South Korean tourism goes into nuclear meltdown and Average room rate drives profit peak for hotels in Europe.

Friday, 27th October 2017
Airbnb is doing a Donald Trump Down Under – insulting, alienating and potentially making enemies of the people it should be working closely with simply because it can’t get what it wants. The highlight so far has been the attack on NSW Premier Gladys Berejiklian by Brent Thomas, the Head of Public Policy at Airbnb in Australia, who should be smoothing the way in the halls of power >>

South Korean tourism goes into nuclear meltdown
27 Oct 2017 : South Korea’s tourism industry is in deep trouble with the nuclear threat of North Korea hitting visitor numbers hard, especially from the key Chinese market. Meanwhile, a hotel building boom has resulted in an incredible 369,000 hotels rooms coming online over the past two years >>

Mövenpick signs third hotel in capital of Oman, Muscat
27 Oct 2017 : Mövenpick Hotels & Resorts' Oman expansion strategy is gathering pace with the company revealing plans to operate its third property in the Sultanate’s capital, Muscat. Mövenpick Hotel Muscat Airport capitalises on city’s growing importance as a regional hub for tourism and trade >>

Average room rate drives profit peak for hotels in Europe
27 Oct 2017 : Punchy room occupancy levels enabled hoteliers to leverage achieved average room rate, room occupancy levels at hotels in Europe hit 82.5% this month, the highest level recorded in the region since September 2015, when volume hit 82.7% >>

Marriott expands its resort portfolio across Asia Pacific
27 Oct 2017 : Marriott International is on track to open 16 new resorts in Asia Pacific across seven brands in 10 countries and territories this year, giving travelers more choices when booking holidays, business events or special occasions >>

HIGHLIGHT ARTICLE

Are You Ready to Make The Shift to A.I.? (Part Two)
Friday, 27th October 2017

This is the second part of a two-part series: According to BPMonline Insights, nearly 40% of companies struggle to convert data into actionable insight and we know from our research, and that of others, that there is increased pressure on Marketing to measure its contribution and optimize investment and decisions >>

Travel Behavior: The Path to Purchase.
The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution: sometimes it can be a simple path, but other times it can be a complex and convoluted path, that takes place over days, weeks or even months before the prospect converts >>