TODAY: Ctrip opens up synergies for destination marketing, Dubai Expo 2020-linked project value hits $33 billion and Market Pulse: Toronto airport strip, ON, Canada.

Thursday, 26th October 2017
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google and with around 300 million registered users. Ctrip has accumulated a high volume of big data and consumer insights that can be used for consulting and directing services for marketing global destinations >>

Dubai Expo 2020-linked project value hits $33 billion
26 Oct 2017 : Contractors and developers are racing against time to complete some of the major infrastructure and mixed-use projects for Expo 2020, on-going construction activities in Dubai South will develop projects worth US$33 billion by 2025 and these projects will create 500,000 new employment over the next 8 years >>

Scottish hotels lead the way as profit grows across the UK
26 Oct 2017 : Hotels in Scotland recorded a 15.8% year-on-year increase in GOPPAR this month, which helped the UK hotel market to maintain its upward trajectory in profit per room. For hotels in the UK, profit per room in September increased by 2.7% year-on-year, which contributed to the 7.3% year-to-date GOPPAR increase and meant UK hoteliers remained on course for a fifth consecutive year of profit growth >>

Market Pulse: Toronto airport strip, ON, Canada
26 Oct 2017 : Given the ongoing improvement in overall market fundamentals, however, the market has seen numerous changes in hotel ownership during the past three years. With these sales have come a number of major hotel renovation, repositioning, and rebranding initiatives >>

HIGHLIGHT ARTICLE

Should You Use AI in Your Marketing? Part 1
Thursday, 26th October 2017

The latest buzzword comes to Marketing in full force, Artificial Intelligence or AI, there’s nearly a million items that come up when you search Artificial Intelligence Marketing. The idea of A.I. has been around for 40 years with numerous false starts. However, today’s computing power and advances in natural language are enabling us to make A.I. a reality >>

Public Involvement in Convention Center Hotel Financing.
Public sector involvement in convention center hotel projects is common due to the high cost of development and lack of private capital for such investments and event planners expect the presence of a hotel adjacent to a convention center >>

Customer Service Tip: The Power of Observation.
Sometimes it’s what a customer doesn’t do or doesn’t say that gives you the opportunity to create an amazing customer service experience. Sometimes it’s a subtle reaction. It may be a facial expression or a pause or hesitation. It can be almost invisible, but if you’re paying close enough attention, you’ll notice it. And, you’ll take advantage of this moment to deliver a better service experience >>