In line with its massive expansion plan, Rotana marks the end of the year of 2010 with a leap forward into the world of international hospitality with the launch of the new, technologically-advanced, color-blind friendly, website.

The first leading hotel chain to originate from the Arab region itself and expand regionally in the Middle East and Africa has re-designed its website with a vibrant new look, significant layout updates and features that make it more user-friendly while providing visitors, of which an increasing 38.5% book their stays online, with the best rates. Unlike most other websites, Rotana.com was also specially designed to make browsing just as easy and colorful to the color-blind. Not only does the website feature in-depth details on Rotana's individual properties, but it also serves as a gateway to the countries in which each property lies.

As well as an enhanced user experience for hotel seekers, the new website shines the light on Rotana's portfolio of over 70 existing properties across the Middle East and Africa through a comprehensive and progressive information portal.

Talking about the website, Omer Kaddouri, Chief Operating Officer (image left), commented, "We are delighted with the new website as it represents our specialist approach to hospitality and it reflects our long-term strategic plan to become an international leading hospitality group. Since we are targeting all types of travelers and visitors of which 38.5% book their rooms online, it is important for us to communicate and showcase all of the existing and upcoming Rotana properties. This move also comes in hand with our expansion plan of increasing the Middle East and Africa inventory by 3,257 new rooms in 2011."

The new website aims at providing more interactive services as well as catering to different types of users through introducing an expansive variety of new sections and renovating the already-existing ones.

In addition to the new site's informative content, the design and interface are developed in a way so as to provide excellent user experience, and the topics are well defined and categorized while effectively showcasing each hotel brand's distinctive look and feel. 

The website features an online booking capability that interfaces to our recently commissioned Central Reservation System and visitors can easily book and obtain the best available rates at any of our Hotels and Resorts across all destinations.  

As Rotana continues to reach out to a wider client base worldwide, the website also serves as a complete primary reference point.

Omer Kaddouri expressed his excitement at the new site launching, "We are continually innovating and improving our products and services, and while we launch our new website, offering richer content with a more attractive and captivating new interface, we always strive to add more information to update our visitors with the latest news and offers by Rotana Hotels."

He adds, "As well as aligning the design of the site with our fresh Rotana brand look; we wanted to update its content and functionality to serve our visitors with a comprehensive information source while using enhanced navigation tools.

As a technology adopter, it is vital that we use technology and the Internet to its best advantage, and that Rotana is accurately showcased as a growing international brand representing the region hospitality at its best."

www.rotana.com