Rotana has managed to pave the way for a new kind of hotel experience, a harmonizing fusion of gratifying accommodation and thrilling amusement.

The company has concluded the first hotel agreement with Ferrari World, Abu Dhabi, the hottest new attraction in town, increasing the hotel brand's competitiveness and providing guests with an enhanced experience. The agreement with Ferrari World Abu Dhabi brings joy to all guests staying at Rotana hotels in Abu Dhabi, including Beach Rotana, Khalidiya Palace Rayhaan by Rotana, Park Rotana, Park Arjaan, Yas Island Rotana, and Centro Yas Island.

The capital of the UAE and the largest of the seven emirates, Abu Dhabi has been recently hosting numerous cultural and exciting tourist-attracting events, one of the most popular being the Formula One race to be held for the second year in a row and the newly-opened Ferrari World Abu Dhabi.

With Ferrari World Abu Dhabi, the Yas Island Water park, malls, marinas, golf courses and the Formula One race track in orbit, this location is being increasingly targeted by enthusiasts of speed and high-tech automobiles, in addition to seekers of the fashion and music scene and families from all around the world, making the expected number of tourists for this year's Formula One season over a staggering 60,000 visitors. In response to this annual flock of tourists to one of the hottest destinations in the region, Rotana have been conveniently expanding their services to accommodate a larger number of visitors than ever before.

Rotana has gained solid standing in Abu Dhabi's thriving hotel business, in a city which has rapidly launched itself into the international tourism market. Rotana currently manages a portfolio of 70 properties throughout the Middle East. Their chain of hotels strategically located throughout Abu Dhabi to suit all tastes, from business visits to family vacations, have come to be widely known as a hotel that seeks to understand and meet the individual needs of guests.

The number of hotel rooms Rotana currently operates in the 10 hotels in Abu Dhabi and Al Ain is 3,000 with plans to boost that number up to 14 hotels with 4,000 rooms in 2011. "Rotana offers 29% of total hotel rooms in Abu Dhabi, making it the largest contributor to hospitality in Abu Dhabi; well accommodating the huge influx into the city which is increasing year by year" says Omer Kaddouri, Chief Operating Office - Rotana.

Ferrari World Abu Dhabi, a walking distance from Yas Island Rotana and Centro Yas Island, offers visitors a range of experiences from family fun to high-tech adventure in addition to giving Ferrari fans the chance to steer their own simulated Ferrari race. Commenting on Rotana's collaboration with Ferrari World Abu Dhabi, Omer Kaddouri says "Rotana's premium access to Ferrari World Abu Dhabi uniquely combines fast-paced thrill with laid-back relaxed accommodation. The tourism boom of Abu Dhabi intermingling with an international icon such as Ferrari World Abu Dhabi will undoubtedly need a respectable place to rest its head at the end of the day. Rotana have stepped up to make this experience possible."