Rotana's tie up with such a prominent name as Trust International is in line with its massive expansion plans across the Middle East and North Africa.

Managing its own CRS reaffirms its position as a solid, leading brand of matching operations to the biggest international hotel names who in turn also maintain their own private CRS.

Instead of the accustomed norm of introducing International brands to the region, Rotana is the first leading hotel chain to originate from the Arab region itself and expand internationally. In attempts to keep up a strong and steady momentum, Rotana will continue to partner with prominent names to offer guests the best of hospitality and comfort.

Commenting on this announcement, Omer Kaddouri, Chief Operating Officer for Rotana, said, "It is indeed a milestone for Rotana to be managing its own private label Central Reservation System through our provider, Trust International; this project allows us to have the proper infrastructure to manage our booking channels." He adds, "Trust will be providing us with the flexible, customizable and scalable distribution solutions that will accommodate and foster our growth across the region."

Rotana switched over to Trust on the 26th of October, 2010, coinciding with the introducing of Rotana's new Global Distribution (GDS) chain code "RO".

"The Middle East market is a key growth area for Trust International," said Heinrich Kessler, Trust International VP Sales, EMEA & the Americas. "Our continually enhanced solutions, such as yourVoyager customizable CRS, offer Rotana the flexibility and reach to expand their business in this dynamic region."

"We feel honoured to be selected by the prestigious hotel group, Rotana, which in turn plays a strong role in strengthening our presence in the Middle East," said Richard Wiegmann, Managing Director of Trust International. "We look forward to supporting a like-minded organization that shares our passion for innovative practices and a commitment to excellence in customer service."