Conceived by Rotana and designed by LWD, Centro Hotels by Rotana is a lifestyle brand and signals the start of a bold new genre of hospitality.

Business travel and accommodation for the budget conscious executive is an increasingly important market in the Region and the Centro Hotels by Rotana concept is specifically designed to cater to this rapidly expanding market. Appealing to large corporate entities, small and medium business owners, and individual travellers, Centro by Rotana is an 'Essential Service' hotel brand and will certainly meet the demands of a new generation of traveller who's seeking finesse and functionality at reasonable rates.

"We are redefining the conventional concept of economical comfort and offering affordable superior class accommodation and hospitality" said Mr. Selim El Zyr, President & CEO of Rotana.

Elegant Hotels Group Chairman, Eng. Abdulelah Al Khereiji commented: "Today, we are exceptionally pleased to be able to announce our strategic alliance with Rotana in the launch of Saudi Arabia first Centro Hotels. This is a hospitality concept that suits our rapidly expanding business traveler population. Innovative and forward facing, we see this as an excellent investment in the right time and place."

Centro in Riyadh is located in a prime location between King Fahd Road and Olaya Street in the growing business district of Al-Olaya and will offer 160 rooms and suites. As for Centro Al Khobar, the hotel is also located on a prime piece of land on the corniche with unobstructed views of the sea, offering 235 rooms and suites.

Providing unique living spaces in a contemporary environment, both Centro Hotels by Rotana will feature amenities specifically geared to the needs of the travelling executive including well appointed executive centre, meeting rooms, gymnasium and a swimming pool. This is in addition to ‘C.Taste', which is a three meal restaurant with an all day dining menu, ‘C.Mondo' offering a selection of beverages and snacks and ‘C.Deli', an innovative 24 hour deli take-away dining concept allowing guests to enjoy great food and to consume their purchase on the spot, in the lobby lounge, or if they prefer, in the privacy of their rooms.

"Rotana is working towards the opening of 25 ‘Centro Hotels by Rotana' properties across the MENA Region by 2014, introducing a unique out-of-the-box solution for the mid-tier market", concluded El Zyr.