Rotana announces the opening of the first two Centro Hotels by Rotana in September 2009, introducing a modern, stylish and affordable business hotel brand.

Rotana, the Leading Hotel Management Company in the Middle East and North Africa announced the opening of the first two Centro Hotels by Rotana in September 2009; Centro Yas Island in Abu Dhabi and Centro Barsha in Dubai.

Centro Yas Island, Abu Dhabi adjoins with Yas Island Rotana hotel, providing guests access to deluxe facilities. The property comprises 259 rooms and is centrally located within the southern district of the spectacular Yas Island and few minutes away from the Formula 1 Race Track and The Links Golf Course.

As for Centro Barsha, Dubai the property is conveniently located close to the business districts of Media City and Internet City. The hotel features 246 rooms and is also in close proximity to the commercial areas of Sheikh Zayed road and the Dubai Financial Centre.

Commenting on this announcement, Selim El Zyr, President & CEO of Rotana said: "we are extremely thrilled about the opening of the first two properties under our exciting new brand, which will certainly meet the demands of a new generation of traveller, seeking finesse and functionality at reasonable rates".

Conceived by Rotana and designed by LWD, Centro Hotels by Rotana signals the start of a bold new genre of hospitality. Young and fresh, Centro is a contemporary concept that is original in its presentation and dynamic in its offerings.

Business travel and accommodation for the budget conscious executive is an increasingly important market in the Middle East and the Centro Hotels by Rotana concept is specifically designed to cater to this rapidly expanding market. Appealing to large corporate entities, small and medium business owners, and individual travellers, Centro by Rotana is modern, stylish and affordable business hotel brand.

"We are redefining the conventional concept of economical comfort and offering affordable superior class accommodation and hospitality" comments El Zyr.

Providing unique living spaces in a contemporary environment, Centro Yas Island Abu Dhabi and Centro Barsha Dubai will feature amenities specifically geared to the needs of the travelling executive including well appointed executive centre, meeting rooms, gymnasium and a swimming pool. This is in addition to "C.Taste", which is a three meal restaurant, "C.Mondo" a bar offering a selection of beverages and snacks and "C.Deli", an innovative deli take-away dining concept allowing guests to enjoy great food and to consume their purchase on the spot, in the lobby lounge, or if they prefer, in the privacy of their rooms.

Rotana is working towards the opening of 25 Centro properties across the Middle East by 2014, introducing a unique out-of-the-box solution for the mid-tier market.