The national tourism agency is launching a major campaign early this spring in an effort to create interest in a variety of UK locations and attract more visitors from the US.

VisitBritain, the UK's national tourism agency, has chosen Palisades MediaGroup to oversee all of the agency's media/marketing buying and planning that targets consumers in the US. The agreement is effective immediately.

VisitBritain will look to Palisades MediaGroup to help effectively attract US consumers through promoting the greater affordability of cultural events and lesser known adventure sports and destinations around England, Scotland and Wales.

"We're thrilled to partner with VisitBritain in their efforts to boost US tourism," said Roger Schaffner, Chairman and CEO of Palisades MediaGroup. Schaffner added that Palisades is enthusiastic about taking VisitBritain's marketing to the next level through the firm's suite of high-impact, integrated media services.

"We selected Palisades MediaGroup for their proactive spirit and integrated approach to media services," said Amanda Dempsey, Regional Marketing Director of VisitBritain. "We're confident that they will be an invaluable part of our team and future success."

VisitBritain promotes Britain internationally in 36 markets through a unique network that also provides a dedicated, specialist service to UK and international media on tourism issues, products and services.