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The affluent will be a major driver of consumption growth in China.
Thursday, 22nd November 2012
Source : The Boston Consulting Group (BCG)
The affluent will be a powerful force behind the growth of China's consumer market and account for 5 percent of global consumption by 2020, according to a new report released today by The Boston Consulting Group.

The report, titled The Age of the Affluent: The Dynamics of China's Next Consumption Engine, discusses the rapid rise and significance of this consumer class.

Much attention has been paid to China's middle-class and high-net-worth individuals. But the affluent—richer than members of the middle class but not as wealthy as the superrich—have spending habits and attitudes that are distinct.

With annual household disposable incomes of at least $20,000, these consumers are set to become an important driver of growth, especially for premium product and service categories.

A copy of the report can be downloaded at www.bcgperspectives.com

To arrange an interview with one of the authors, please contact Eric Gregoire at +1 617 850 3783 or gregoire.eric@bcg.com.

About bcgperspectives.com

Bcgperspectives.com is a new website—available on PC, mobile phone, and iPad—that features the latest thinking from BCG experts as well as from CEOs, academics, and other leaders. It covers issues at the top of senior management's agenda. It also provides unprecedented access to BCG's extensive archive of thought leadership stretching back almost 50 years to the days of Bruce Henderson, the firm's founder and one of the architects of modern management consulting. All of our content—including videos, podcasts, commentaries, and reports—can be accessed via PC, mobile, iPad, Facebook, Twitter and LinkedIn.

About The Boston Consulting Group

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 77 offices in 42 countries.

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