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ITB Berlin opens applications for the exclusive meeting place of leading international buyers
Friday, 7th January 2022
Source : ITB Berlin 2022 | 4Hoteliers ITB News - Marketing

Platform for conducting business, building contacts and daily industry information – Admission to ITB Berlin is free for members of this exclusive club – Home of Luxury by ITB Berlin: a new look at the luxury travel market.

At last, on 1 November, applications will open for the ITB Buyers Circle at ITB Berlin 2022. Leading buyers from around the world can apply now to become one of the 1,000 members of this club at the World’s Leading Travel Trade Show.

The upcoming ITB in Berlin from 9 to 13 March 2022 is an in-person event again, where visitors can meet face-to-face in the usual way. This circle with its international members, which in 2022 is already celebrating its tenth anniversary, comprises buyers from the leisure, business travel and MICE sectors.

4Hoteliers.com covers the news and happenings from ITB Berlin 2022 once again - 4Hoteliers.com/ITB ~ Brand Awareness Programs

At ITB Berlin 2022 the 1,000 select members of the ITB Buyers Circle, where each candidate is hand-picked, can enjoy numerous benefits again and look forward to an especially pleasant and productive trade show experience. Leading buyers have unlimited access to the show and can freely visit all the keynote speeches and presentations at the ITB Berlin Convention.

At the ITB Buyers Circle Lounge they can find a selection of important dailies and trade magazines, while free Wi-Fi allows them to efficiently conduct their work. At the ITB Speed Networking event, a matchmaking tool ensures that leading buyers meet the right business partners able to offer them useful and interesting products.

For these buyers, conference rooms and areas for exclusive meetings are also available for important talks and negotiations with business partners. Thanks to a fast lane and early opening times for buyers, there will be no waiting times for daily access to the grounds.

ITB Insights into the ITB Buyers Circle with Gianna Nemitz and Annika Illhardt from the ITB Berlin Team
All members of the ITB Buyers Circle can visit ITB Berlin 2022 free of charge providing they register beforehand on the club website. ITB Berlin will also supply buyers who have not been granted membership with free admission tickets, so that they too can take part in ITB Berlin and the ITB Speed Networking event.

Luxury travel gets a new “home”

Luxury travel is in big demand and the prospects for the market are good. Next year will see the debut of the HOME OF LUXURY by ITB Berlin. It offers buyers and exhibitors a new perspective on the global luxury travel market, and gathers them in person in one place.

The new display area can be found at the Marshallhaus on the Berlin Exhibition Grounds, where the new Home of Luxury Travel lets luxury travel buyers take a new look at the market. There are four separate areas, similar to those inside a house, which address different luxury travel topics under the slogan TIMELESS. RESILIENT. PURE.

The format’s exceptional setting offers uncomplicated access to luxury travel themes. This exclusive display on the exhibition grounds is the perfect place for networking, and holding get-togethers as well as interviews and meetings in big or small groups.

ITB Insights into the Home of Luxury with Annika Illhardt from the ITB Berlin team

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