ITB Asia inks three-year collaboration with the Association of Corporate Travel Executives (ACTE)
Monday, 25th November 2019
Source : ITB Asia 2020 | 4Hoteliers ITB News - Marketing

The strategic partnership, which will take place from 2020-2022, builds on two successful years of ACTE Corporate Travel Day at ITB Asia and will boost knowledge-sharing opportunities.

(Left to right: Dr Martin Buck, Senior Vice President of Travel & Logistics of Messe Berlin and Ms Leigh Bochicchio, Executive Director of ACTE signing the MoU)

ITB Asia, ‘Asia’s Leading Travel Trade Show,’ and global corporate travel leader, the Association of Corporate Travel Executives (ACTE), announced that they have signed a Memorandum of Understanding (MoU) to collaborate as strategic partners. The partnership will take place from 2020-2022 and will see both work in close partnership on knowledge-sharing activities for the corporate travel community.

Under the MoU, ACTE, with its wide international representation from over 100 countries, will play a leading role in promoting ITB Asia and its group of events to quality buyers and corporate travel managers. The MoU will also lay the groundwork for further cooperation between the two institutions to frame new initiatives and activities for the corporate buying segment. These will seek to enhance opportunities for buyers and delegates to learn and network with industry leaders at ITB events as well as create meaningful dialogue through education, advocacy, and research for the global corporate travel community.

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia, said, “We are excited to work in close partnership with ACTE Global to engage with more corporate buyers and delegates at ITB Asia’s group of events. In particular, we aim to provide industry delegates with valuable breadth and depth on industry knowledge, stimulating a higher level of discourse on the corporate travel sector.”

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Leigh Bochicchio, Executive Director of ACTE commented, “We are delighted to have concluded the agreement for ITB India 2020, and the Memorandum of Understanding (MOU) to continue partnership with ITB Asia from 2020 to 2022. At ACTE, we continue to lead global education, advocacy and initiatives to support impactful changes in safety and security, privacy, duty of care and Corporate Travel compliance, along with traveller productivity that supports global commerce. The expanded partnership in India and extended cooperation between ITB Asia and ACTE will undoubtedly foster another unprecedented horizon in our vision for global education in the corporate travel and MICE sectors.”

The MoU builds on an existing successful partnership between ACTE Global and ITB Asia which saw the global association holding its exclusive Corporate Travel Day for the second year running at the 2019 show. The 2019 show hit record-breaking numbers with 13,000 attendees, including more than 1,250 buyers and over 1,300 exhibitors.

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