From 3 to 5 March 2026, more than 50 exhibitors from 27 countries will present their sustainable and adventure travel products in the Adventure Travel & Responsible Tourism segment at ITB Berlin.
Newcomers include Hokkaido Tourism Promotion and the Global Sustainable Tourism Council (GSTC). For the first time, Peru will be the Adventure Travel Partner of ITB Berlin 2026.
Adventure travel is one of the fastest-growing markets in the global travel industry. Individual, active and nature-oriented trips are increasingly shaping travel experiences, while sustainable and socially responsible travel products are growing in demand.
At ITB Berlin 2026 from 3 to 5 March 2026, this trend will be on display in the Adventure Travel & Responsible Tourism segment in Hall 4.1, which has established itself as an international forum for sustainable and adventure travel.
This year, Peru will take the lead as the first Adventure Travel Partner of ITB Berlin. This destination will showcase its world-class adventure travel products and breathtaking natural landscapes to the international tourism industry at its booths in halls 23 and 4.1, highlighting a broad range of authentic and sustainable travel experiences to the international tourism industry. Further information about Peru.
At ITB Berlin 2026 from 3 to 5 March sustainable and adventure travel will be the focus of the Adventure Travel & Responsible Tourism segment in Hall 4.1. © ITB Berlin
Trade visitors can expect a wide range of products and services from more than 50 exhibitors from 27 countries, who will be presenting concepts for environmentally friendly outdoor experiences, nature-oriented and community-based tourism as well as responsible business models. They range from trekking, expeditions, water sports and wildlife tours to certified sustainable tourism concepts, showing how adventure travel can be organised in responsible ways.
Among those taking part for the first time are Hokkaido Tourism Promotion, the Global Sustainable Tourism Council (GSTC) and the UNESCO Global Geoparks. Regular exhibitors, including the Adventure Travel Trade Association (ATTA), Myclimate, the European Centre for Eco and Agro Tourism (ECEAT) and Studienkreis für Tourismus und Entwicklung, are also represented in this segment again.
The focus is on travel products that invite a close-up nature experience while promoting conservation of sensitive ecosystems and the wellbeing of local communities. Once again, mascontour's Responsible Tourism Lounge is the place for exchange and cooperation, presenting an opportunity for dialogue, the further development of sustainable concepts, forward-looking initiatives and innovative solutions.
Green & Blue Tourism Forum, Adventure Travel and more: the ITB Lighthouse Stage programme
The ITB Lighthouse Stage in Hall 4.1 features a programme of panels, keynote speeches and best practices on responsible travel on all three days of the show. Elisabeth Hakim, executive for the European Market at PROMPERÚ, will kick off events with a keynote speech. The focus will be on topics such as adventure and cycle tourism, climate protection, agritourism, safety in outdoor tourism, wildlife observation and conservation, community-based tourism, astrotourism, geotourism and barrier-free travel.
The programme also features certifications and award ceremonies – among others by Myclimate, the GSTC, Travelife, ECPAT Germany as the sponsor of the Human Rights in Tourism Award, and RAL Umwelt (the body awarding the Blue Angel and EU Ecolabel environmental labels). One highlight will be the 21st Green & Blue Tourism Forum, whose slogan this year is ‘Genuine Sustainability – Enjoying the Great Outdoors the Responsible Way’.
The ITB Lighthouse Stage in Hall 4.1 invites visitors to enjoy an inspiring programme focusing on sustainability, innovation and responsible action in tourism. © ITB Berlin
ITB Berlin Convention 2026: How tours and activities are redefining travel
Responsible tourism and adventure travel will also be important topics at the ITB Berlin Convention 2026. Under the heading ’Leading Tourism into Balance’, high-profile international speakers will discuss topics such as diversity in tourism, tolerance and contemporary forms of travel for people with disabilities at the Diversity & Inclusion Track and the Adventure, Youth & Outdoor Track. At the Responsible Tourism Track experts will shed light on sustainable corporate strategies and the changing conditions in a crisis-prone environment. The Tours & Activities Track will show how tours and activities influence destinations and local communities. Technologies promoting sustainable growth will also be presented. Full programme details can be found here.
Climate adaptation in tourism: Best practices on the ITB Guided Tour
As part of the ITB Guided Tours, ITB Berlin 2026 will also focus on the topic of climate adaptation: The trade visitor tour ‘Resilient Destinations: Adapting Tourism to Climate Change’ will take place on Tuesday, 3 March 2026, from 11 a.m. to 12:30 p.m. The free tour uses practical examples to show how mountain, coastal and city tourist destinations around the world are adapting to the consequences of climate change. Under expert guidance, participants will gain insights into global trends, infrastructure planning, concrete adaptation measures and best practices. The tour starts at the ITB Späti in Hall 7.2c and offers space for professional exchange with industry experts and exhibitors.
Awards for sustainable and social commitment
With this year's award programme, ITB Berlin again recognises outstanding projects and initiatives in the field of sustainable and responsible tourism development. Events will kick off on 3 March at 6 p.m. with the presentation of the TO DO Award and the TO DO Human Rights in Tourism Award by Studienkreis für Tourismus und Entwicklung on the Green Stage in Hall 7.1b. The awards honour socially responsible tourism initiatives and those for the protection of human rights.
On 4 March from 10.30 a.m. to 4 p.m. at the CityCube Berlin (Room A5), the focus will be on the Accessible Tourism Day organised by the German National Tourist Board (GNTB).
In the evening at 6 p.m. on the Blue Stage in Hall 7.1b, the presentation will take place of the Green Destinations Top 100 Story Awards, followed by the ITB Earth Award and the People’s Choice Award, which honour special achievements in climate and environmental protection.
Also at 6 p.m. and taking place on the eTravel Stage in Hall 6.1, the Social Entrepreneurship in Tourism Award will honour innovative entrepreneurial solutions with a social impact.
On 5 March at 2.15 p.m. in the LGBTQ+ Pavilion in Hall 4.1, Equality in Tourism, a non-profit organisation, will present the Gender Equality Champion of the Year Award to tourism organisations who have made a special contribution to gender equality.
As a supporter of Deutscher Klimafonds Tourismus (DKT), ITB Berlin is fundamentally committed to climate protection and a sustainable transformation of the industry. Additional information on CSR at ITB Berlin can be found here.
Climate-friendly transport options at ITB Berlin
In cooperation with Berliner Verkehrsbetriebe (BVG), ITB Berlin is expanding its climate-friendly transport options for visiting ITB Berlin. Along with ITB admission, trade visitors and exhibitors can purchase reduced-rate public transport from the ticket shop. A BVG ticket is valid for the same period as a trade visitor pass. A day ticket to ITB entitles the holder to an all-day BVG ticket, an unlimited ITB pass to public transport for the duration of the show. Tickets that have already been booked can easily be extended.
