Penguin 2.0 launched exactly two weeks ago, on May 22 and as I promised, here is my deep-dive into the data, to see exactly how much (if at all) Google's dreaded Penguin 2.0 update affected our clients.

For this report, I'll, compare the average visits of all our clients, two weeks before Penguin 2.0 and two weeks after.

Aggregate Average

Our data reports little to no change after Penguin 2.0. Two weeks before, our clients' average visits was 33.87, and two weeks after, it was up slightly at 39.34.



Organic Average

To make sure our clients' search engine performance was not negatively affected, let's focus in on organic traffic only. Here you can see that before Penguin 2.0, 44.86% of their visits were from organic. After Penguin 2.0, it's at 44.20%—a statistically insignificant change.



How about by region? Could Google have targeted, say, websites from China or Latin America? According to our data, region was not a deciding factor. All our clients, regardless of location, passed through the fires of Penguin 2.0 safely.

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