The Deloitte Consumer Review series aims to provide an insightful and impartial view of selected consumer trends that we believe will have a significant impact on Consumer businesses.
In our fourth edition, we look at how businesses need to rethink their cyber security strategy from the perspective of the consumer.
Click to view the infographic on cyber crime.
Beyond responding to the growing regulatory pressures and the revenue loss risk, businesses can capitalise on cyber security by building a more open dialogue with consumers around cyber security resulting in higher levels of engagement, trust and conversion.
Key findings:
- 87% of consumers claimed to have thought about being targeted by cyber criminals;
- Nearly 4.6 million UK consumers have had details stolen to buy goods online;
- One in three victims of ‘cybersquatting' stopped dealing with companies they thought were responsible;
- Less than half of consumers trust companies to tell the truth about the quality of their data security procedures;
- 88% say it's the responsibility of the companies who collect their data to keep it secure and protect them from fraud;
- Three quarters are prepared to go through more security checks despite the additional burden;
- Two thirds of consumers said they were more likely to use companies that went out of their way to show customers they kept their information safe.
Download The Deloitte Consumer Review - Fourth edition HERE in PDF format.
